Can Your iPhone Replace a $20,000 Camcorder? January 29th 2019 - 12:01 PM

With the introduction of Apple’s iPhone XR and XS models, the mobile do-everything wünderdevice is again drawing attention as a viable alternative, in some applications, to a traditional broadcast camera. In feature films, iPhone aficionados can already look to Steven Soderbergh 2018’s UNSANE, starring Claire Foy, for confirmation, whic…

Audi’s e-tron Commercial Shot with Sony Venice November 28th 2018 - 12:03 PM

Audi chose Sony’s CineAlta Full-Frame system camera Venice to shoot the commercial of its first all-electric car model, the new e-tron. The commercial was produced by Kropac Media and shot in a quiet and natural environment to highlight the car’s practically silent engine. Sony’s Venice, equipped with a ful…

Why RAW? What’s the Deal? October 18th 2018 - 04:00 PM

The announcement by Blackmagic of their new RAW camera file format reminds us that there is choice to record RAW versus regular video with digital cinematography cameras. What is RAW, what are the pros and cons, and why should cinematographers capture RAW files rather than conventional video? At a first…

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