Master once and use forever should strike fear in the heart of anyone why hasn’t got their quality pipeline correct. What does this mean for IMF?
There has been much talk recently about optimizing IMF version workflows, and the associated cost savings, in order to achieve the holy grail of master once, use forever.
In this episode Bruce Devlin looks at the mastering process. Some of the first adopters of IMF workflows have been the Hollywood studios. But what of other content owners? IMF present a big opportunity to get the master version right first time and lift the overall quality of a title forever.
Maintaining visual quality involves many things:
- maintaining spatial fidelity
- rescaling and aspect ration adjustment
- high quality de-interlacing
- noise, wanted like film grain, v. unwanted
- changing frame rate
As IMF rolls out it is up the masters of the mastering process to show than high quality done once can lead to a long tail of commercial success. SO don't stamp your master with the 2017 look of inferior technology.
You might also like...
“‘Chris,’ she said, ‘it’s about an order of nuns who’re protecting the world.’”
Now the CRT is history, we have to justify the retention of gamma on its performance as a perceptual compression codec. That requires its effect on human vision to be considered.
The Sponsors Perspective: SRG-SSR, R&S - Virtualized Multiviewers At Revolutionary Production Centre
Rohde and Schwarz has evolved a heritage in the broadcast and media industry stretching over 70 years. Throughout this period, the company has developed a reputation as one of the leading developers of hardware-based technology solutions worldwide. However, recent years have…
Digital audio relies completely on sampling and no treatment of the subject can be complete without looking at how it works.
Director of photography John Christian Rosenlund has at least a three-decade history with director Bent Hamer. Their most recent collaboration, The Middle Man, depicts a town in the northern United States during a post-industrial depression. It’s perhaps not a s…