Playout Strategy Calls for Cloud

The broadcast environment is evolving rapidly, driving broadcasters to look for innovative technologies that optimise the delivery of video content. Broadcasters today are handling an increasing number of feeds being delivered to a plethora of viewing devices. In addition, video content needs to be prepared in multiple formats to take into account regional preferences such as language or local advertising restrictions. To overcome these challenges, broadcasters require a playout strategy that is much more efficient and affordable than the traditional satellite- and fibre-based models.

The cloud has emerged as the solution to these needs, allowing for the seamless transport of television content, significantly reducing the cost of launching and running a channel.

By leveraging cloud-based services for content delivery and playout management, broadcasters can now speed up the origination and distribution of content to platforms and affiliates anywhere across the world. Platforms that utilise a hybrid architecture consisting of cloud-management and edge-playout solutions, enable content owners to speedily move assets through the internet, or transport content into the cloud infrastructure via portable storage methods. The assets are then transcoded on the cloud into required formats, archiving the content as needed.

Traditional asset management platforms, which store content in large proprietary data centers and tape archives, can often be cost-prohibitive to broadcasters. But asset management on the cloud allows broadcasters to store and archive all necessary content without requiring large capital investments. A cloud-based approach to asset management also enables broadcasters to easily alter the content on demand, and reformat it for VOD and OTT multiscreen delivery. Additionally, with built-in replication, the cloud is disaster-resistant and provides easy collaboration across multiple sites.

The origination and playout of content through a cloud-management infrastructure is proving to be extremely beneficial for broadcasters. By hosting broadcast workflow capabilities on the cloud, including media asset management, quality control, subtitle editing and management, and automation and scheduling, broadcasters can speed up operations, increase flexibility, and lower costs.

Learn more about Amagi.

You might also like...

Essential Guide: Building Hybrid IP Systems

This Essential Guide brings together insight from four seasoned professionals who design, build and configure broadcast infrastructure at Systems Integrators in the USA and Europe. Our contributors here are from Aret, Broadcast Solutions and CP Communications and they are all…

Disruptive Future Technologies For HDR & WCG

Consumer demands and innovations in display technology might change things for the future but it is standardization which perhaps holds the most potential for benefit to broadcasters.

IP Security For Broadcasters: Part 11 - EBU R143 Security Recommendations

EBU R143 formalizes security practices for both broadcasters and vendors. This comprehensive list should be at the forefront of every broadcaster’s and vendor’s thoughts when designing and implementing IP media facilities.

Live Sports Production: The Rise Of Remote Hybrid Workflows

A discussion of the rise of remote production, why OB workflows remain first choice in tier one production and the emergence of new hybrid workflows.

Building Software Defined Infrastructure: Software Defined Infrastructure Components

​There is much more involved in deploying effective microservices than just designing small footprint software applications. In this article we look at containers, why we need them, and the components needed to make the infrastructure work effectively.