Live Sports & Monetization: Part 3 - The Rise Of Niche Sports Channels
Across almost every meaningful metric, niche sports are growing faster than their mainstream cousins. Broadcasters are keeping pace by building business models to match.
The advent of streaming and multiplatform delivery has given niche sports a much bigger stage, and at the same time as premium sports rights are getting more expensive and more contested. It’s an opportunity that Public Service Broadcasters are taking advantage of, and they are finding audiences they didn't know they had.
This three-part series explores how broadcasters are taking the lead with production technologies that are lowering costs to make coverage of niche sports viable. It covers how aggregation strategies are creating new models to make content more discoverable, how automated production and interactive rights are accelerating uptake, and why broadcasters are increasingly comfortable with content that is "good enough."
In other words, it identifies how broadcasters are making up ground and – crucially – how they are paying for it all.
Also available in Part 1:
- The Changing Landscape Of Tier 1 Sports
- Monetizing Tier 1 Sports
- The New Technology Of Interactive Sports Delivery
Available in Part 2:
- A New Live Sports Paradigm For PSBs
- Thinking Outside The Box
- Maximizing Live Sports Opportunities
Live Sports & Monetization: Part 3 - The Rise Of Niche Sports Channels
This eBook is a free PDF download which contains 3 original reference articles.
Article 1 - Small Sports, Big Opportunities
How Public Service Broadcasters are focusing more on niche, lower league and women’s sports, combining linear and streaming distribution to cater for more diverse target audiences.
Article 2 - Technologies To Develop Niche Sports Coverage
Technologies previously confined to premium sports are now being deployed for niche sports, with a clear emphasis on cost effective production, interactive rights, and deeper fan engagement.
Article 3 - Niche Sports Monetization
Streaming has opened up revenues for niche sports, and broadcasters are exploiting their own expertise and infrastructure to collaborate.
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