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Content Operations - The Book

In an increasingly complex multi-screen landscape, ‘Content Operations’ covers a lot of ground.

These days, broadcasters have to be all things to all people and broadcast content takes many forms. Faced with the challenge of accommodating streaming content across multiple delivery channels, broadcasters are absorbing the fundamentals of master control within the wider framework of Content Operations – and that requires strategic planning across the entire content supply chain.

This free eBook looks at how broadcasters are producing multi-format content to feed multiple channels at the same time. It examines how streaming tools can help monetize that same content, and how AI can optimize workflows to enable broadcasters to compete on personalization.

It also looks at how return path data is matching streaming platforms' audience insights and ad-targeting capabilities, and how a mix of technical innovation and strategic partnerships – including collaborative ventures with the streaming giants themselves – are enabling traditional broadcasters to compete on a more level playing field.

At a time when the boundaries between production and delivery are more blurred than ever, ‘Content Operations - The Book’ shows the way for every broadcaster navigating this complex landscape.

Download the entire book for free here or access individual articles online below.

About Content Operations – The Book

This free PDF Book contains six original articles:

Article 1: The Evolution Of The MCR In The Multi-Screen Age
The MCR is blurring the boundaries between production and delivery, as well as accommodating the rise of AI-powered workflows.

Article 2: Let’s Get Personal: Adapting Content To Multi-Format Delivery
Same programming, different format; how scaling, formatting and transcoding has evolved to meet new requirements.

Article 3: Adapting To Fit: The Transcoding Challenge In The Multi-Screen Age
Streaming platforms and mobile devices have had a massive effect on transcoding across cloud, edge, and on prem-based offerings.

Article 4: The Impact Of AI In Multi-Screen Consumption
Broadcasters are increasingly adopting AI to extend their reach across multiple platforms, with many extending way beyond formatting and transcoding.

Article 5: Survival Strategies For The Streaming Era
Public broadcasters are finding scale without sacrificing identity by forming strategic partnerships, consolidating delivery platforms, and embracing collaborative content creation.

Article 6: The Power Of The Return Path In The Multi-Screen Landscape
Connected TVs are helping level the field for traditional over the air broadcasters, delivering more granular audience statistics in the face of greater competition.

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