Pushing The Boundaries Of Sports Monetization: Part 1 - The Interactive Rights Revolution
Interactive Rights are creating a new frontier in the media industry and promise to deliver more value not only for viewers, but for content owners, brands, and all other stakeholders. This collection of articles explores what technology and business models are required, and describes how the adoption of interactive rights is already driving significant engagement and value with viewers.
In part one of this two part series, Paul Martin explains why content owners are embracing Interactive Rights as a new way to manage rights and monetize output, combining content with gamification and social interaction to better engage modern viewers. We look at how this blend of new technology and business rules is helping both brands and broadcasters to better monetize their intellectual property.
In particular, we look at how live sports are adopting Interactive Rights to deliver greater brand engagement, and how sports bodies like ATP Media are already maximizing ROI with ATP Media’s new interactive rights package.
In part two we continue our dive into the Interactive Rights technology ecosystem with an exploration of the required functionality and the components required to deliver it.
Part one is available to download below.
Part two is available here.
About Pushing The Boundaries Of Sports Monetization: The Interactive Rights Revolution
Article 1: The Converged Entertainment Paradigm
What are Interactive Rights and how do they help create a new value exchange between viewers, content owners, brands, and other stakeholders?
Article 2: The Sports Pioneers
How the new ‘Converged Entertainment Paradigm’ of the Streaming Era combines content with gamification and social interaction to attract the modern viewer with a new value exchange.
Article 3: The Three Pillars Of Interactive Rights
Due to the relationship between content and viewer, sports bodies are early adopters of Interactive Rights. We dig into how the likes of ATP Media are backing the vision.
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