RMC BFM owns top TV channels such as BFM TV, the most popular news channel in France with 12.3 million daily viewers, as well as top radio channels such as RMC. The deployment enhances monetization across all of RMC BFM’s owned OTT applications and partner distribution platforms — including RMC BFM Play, Molotov, and other connected TV (CTV) environments.

Through broadpeak.io, RMC BFM harnesses a complete advertising solution comprising server-side ad insertion, ad tracking, and ad conditioning — all optimized for superior viewer experiences and cloud scalability. In a landmark deployment, Broadpeak enables a ‘clean back to live’ feature for addressable TV, enhancing quality of experience (QoE) by enabling smoother transitions from ads back to live programming. Additional capabilities, such as support for advanced ad formats like L-Banner, allow RMC BFM to explore new monetization options while maintaining premium quality user experiences.

Broadpeak’s SaaS platform enables RMC BFM to seamlessly manage dynamic ad insertion across all distribution points from a single implementation. By executing the SSAI logic server-side just once, the group can instantly scale ad delivery across its own OTT apps and a wide network of third-party distributors without duplicating efforts or adapting to each platform’s requirements. This flexible, as-a-service model offers the scalability to handle peak ad loads while ensuring high performance, maximum fill rates, and improved revenues.