Heartland Video Systems Powered Broadcast Innovation For The Big Game
Once logged in you can set content preferences to let us know what you are interested in and whether you want to receive email from us.
Already Registered? Login
Heartland Video Systems, Inc. (HVS), a leader in video systems integration and ATSC 3.0 solutions, collaborated with the FOX Television Stations in Los Angeles to configure and deploy a custom Statistical Multiplexing (StatMux) solution for KTTV (Los Angeles). Designed to optimize bandwidth allocation without impacting ATSC 3.0 tuners, this advanced configuration ensured a superior broadcast experience for The Big Game that aired on February 9th.
Leveraging its state-of-the-art ATSC 3.0 lab in Plymouth, WI, HVS pre-qualified multiple StatMux scenarios before implementing the final configuration at KTTV’s ATSC 3.0 Lighthouse station. This deployment significantly increased the FOX program feed’s bitrate from an average of 4 Mb/s per service to a dynamic range of 6-10 Mb/s, optimizing video quality without compromising other program streams.
For the Los Angeles ATSC 3.0 market, HVS integrated a Synamedia virtual Digital Content Manager (vDCM) encoding platform and a Triveni Digital ATSC 3.0 air chain to form an intelligent StatMux system. This approach allowed FOX’s primary feed to dynamically allocate bandwidth based on content complexity while simultaneously improving bitrates for other services. HVS also enabled Dolby® Vision HDR and Dolby Atmos upmixing, elevating both the visual and audio experience for viewers.
"Heartland Video Systems was the ideal partner to bring our ATSC 3.0 StatMux vision to life at KTTV in Los Angeles,” said Tim Joyce, SVP of Engineering, Operations, and Technology, FOX Television Stations. “Their expertise helped us not only enhance bandwidth efficiency but also introduce Dolby Vision and Dolby Atmos, delivering a next-level experience for our viewers. We look forward to extending this innovation across our ATSC 3.0 Lighthouse markets."
Anne Schelle, Managing Director, Pearl TV, agrees: "The success of this project underscores the power of ATSC 3.0 in delivering next-gen broadcast experiences. Through collaborations with FOX, Synamedia, and Heartland, we’re showcasing how custom StatMux solutions and cutting-edge features like Dolby Vision and Dolby Atmos redefine broadcast quality."
"HVS continues to lead ATSC 3.0 innovation, driving real-world solutions that enhance both broadcaster efficiency and viewer experience. The deployment at KTTV highlights the power of collaboration in advancing NEXTGEN TV technologies," commented Madeleine Noland, President, ATSC.
HVS remains committed to pushing the boundaries of ATSC 3.0 through strategic partnerships and technical excellence.
You might also like...
Building Software Defined Infrastructure: Ground To Cloud
New efficient and flexible workflows like remote production and multi-site teams mean using IP to transport media between sites, and this brings its own challenges to flexible infrastructure design.
Microphones: Part 10 - Mid-Side (M-S) Recording And Processing
M-S techniques provide useful sound-field positioning and a convenient way to check mono compatibility. We explain the hard science behind this often misunderstood technique.
Building Software Defined Infrastructure: Asynchronous & Synchronous Media Processing
One of the key challenges of building software defined infrastructure is moving to a fundamentally synchronous media like video to an asynchronous architecture.
Monitoring & Compliance In Broadcast: Monitoring Cloud Infrastructure
If we take cloud infrastructures to their extreme, that is, their physical locality is unknown to us, then monitoring them becomes a whole new ball game, especially as dispersed teams use them for production.
Phil Rhodes Image Capture NAB 2025 Show Floor Report
Our resident image capture expert Phil Rhodes offers up his own personal impressions of the technology he encountered walking the halls at the 2025 NAB Show.