PRIMA, the software platform with broad applications for media enterprises, will be featured alongside Pebble’s full range of Enterprise products including Integrated Channel, Remote and Automation 2.0, the new generation of its popular and widely used playout system.

PRIMA – the Platform for Realtime Integrated Media Applications – offers a unified suite of services tailored to enterprise needs covering areas such as playout, workflow, and control. All functionality is brought under simple and immediate management, while at the same time, it protects content with security practices meeting the highest industry standards. PRIMA is scalable and flexible, suitable for on-premise or cloud implementation. It includes everything needed for full failover, redundancy, and disaster recovery architectures.

Alongside PRIMA Pebble will also be demonstrating the latest iteration of its playout system, which provides a consistent approach whether in best-of-breed component architectures or using all-in-one channel engines; SDI, ST2110 and NDI; on premise, multi-site, cloud and hybrid. With most broadcasters currently in the stage of migration between technologies, this open flexibility is vital for continuity.

Earlier this year, Pebble announced a collaboration with NVIDIA to bring the agility of PRIMA to the NVIDIA Holoscan for Media initiative. The platform is built on industry standards like SMPTE ST2110, AMWA NMOS, RIST, SRT and NDI, with the goal of providing flexible media environments while minimising resources on a shared compute platform. PRIMA's Kubernetes architecture makes it an ideal fit for this use case.