GatesAir Adds Targeted Ad Capabilities To Intraplex IP Codecs And Ascent Cloud Platform
Once logged in you can set content preferences to let us know what you are interested in and whether you want to receive email from us.
Already Registered? Login
At the NAB Show 2024, GatesAir has introduced a new Intraplex software release to help broadcast networks and content syndicators efficiently manage local ad insertions through Intraplex Audio over IP and cloud networking systems. The new targeted advertising capabilities, fueled through precise metadata triggers enabled within the software, offer a compelling new reason for broadcasters to transition out of the satellite space and embrace the benefits of the cloud for bulk audio transport.
The new software capabilities are supported on the Intraplex Ascent cloud platform and IP Link 100c, 100e and 100n Audio over IP codec solutions. GatesAir introduced Intraplex Ascent in 2019 to reduce the costs of multichannel contribution and distribution between many locations. Ascent builds in all of the features that Intraplex IP Link Audio over IP codecs are valued for and reimagines them for enterprise-level deployments that benefit from scalable, IT-oriented architectures. For broadcasters using satellite for bulk transport today, moving to a cloud platform such as Ascent means much lower long-term costs and greater control of the operation without any sacrifice to reliable program delivery.
In a typical scenario, a customer’s Traffic Manager will interface with a headend-based IP Link codec or Ascent to trigger virtual metadata that activates local ads for network affiliates at defined times with exacting precision, and switch back to national programming at the conclusion of the local ad break. Triggers are scheduled within the Intraplex platform, which automates delivery to all affiliates without requirements for local manual intervention. Intraplex IP Link Audio over IP codecs or Ascent will automatically receive and activate triggers at local affiliates to manage the breaks.
GatesAir started rolling out its second generation of Intraplex IP Link codec solutions in 2020, including the new IP Link 100n hardware codec introduced at IBC. Receiving its North American debut, the IP Link 100n is a full-duplex, single stereo-channel codec for simultaneous reception and transmission of Audio over IP streams in STL (Studio-to-Transmitter), STS (Studio-to-Studio) and other networking applications for radio and streaming services. Same as Ascent and all IP Link products, the IP Link 100n is SRT-capable and integrated with Dynamic Stream Splicing (DSS) technology, a GatesAir industry-first innovation nearly ten years ago, which fortifies network path redundancy across two or more live streams for hitless protection against packet and link losses.
You might also like...
Live Sports Production: Exploring The Evolving OB
The first of our three articles is focused on comparing what technology is required in OBs and other venue systems to support the various approaches to live sports production.
Cloud Compute Infrastructure At IBC 2025
In celebration of the 2025 IBC Show, this article focuses on the key theme of cloud compute infrastructure and what exhibitors at the show are doing in this key area of technological enablement.
Monitoring & Compliance In Broadcast: Real-time Local Network Monitoring
With many production systems now a hybrid of SDI & IP networking, monitoring becomes a blend of the old and the new within a software controlled environment.
Broadcast Audio Technology At IBC 2025
In celebration of the 2025 IBC Show, this article gathers the news about what the vendors exhibiting on the show floor for the acquisition, production and delivery of pristine, immersive audio.
Broadcast Standards: The NMOS Standards Deep Dive
An introduction to and summary of the NMOS standards. Although originally created to supplement ST 2110 architectures, NMOS standards are becoming increasingly relevant in practical implementations of software defined infrastructure.