Frequency Launch A New Managed Channel Services (MCS) Business Unit
Once logged in you can set content preferences to let us know what you are interested in and whether you want to receive email from us.
Already Registered? Login
Frequency launches managed channel services to support rights holders and brands creating premium FAST channels.
Frequency has launched a new Managed Channel Services (MCS) business unit that empowers rights holders, brands, talent and Free Ad-Supported Television (FAST) platforms to deploy premium streaming TV channels while accelerating time to market. The new business unit combines decades of TV expertise with the most powerful and open cloud native Software-as-a-Service (SaaS) platform in the industry.
The company has built a FAST and linear streaming team with expertise in all aspects of channel creation, including programming, operations and marketing. The group is led by Lisa Black, Executive Vice President of Frequency’s MCS business unit. Black brings a depth of expertise building and launching premium channels, and has worked with brands such as America’s Funniest Videos at Vin Di Bona Productions, Warner Bros, Lifetime and Food Network. The MCS team enables content owners and rights holders to create single-series channels, as well as complex networks that include a variety of formats and genres.
This turnkey MCS offering presents customers with a wide range of services, including creative, packaging, production, and operations to enable media companies with movie, TV series and digital-first content libraries to launch premium FAST channels and grow viewership and monetization.
These services include:
- Library / rights evaluation
- Development and channel branding
- Media operations (ingestion, metadata, rights management, scheduling)
- On-air creative and graphic production
- Ongoing channel promotion, operations and optimization
You might also like...
Next-Gen 5G Contribution: Part 1 - The Technology Of 5G
5G is a collection of standards that encompass a wide array of different use cases, across the entire spectrum of consumer and commercial users. Here we discuss the aspects of it that apply to live video contribution in broadcast production.
Why AI Won’t Roll Out In Broadcasting As Quickly As You’d Think
We’ve all witnessed its phenomenal growth recently. The question is: how do we manage the process of adopting and adjusting to AI in the broadcasting industry? This article is more about our approach than specific examples of AI integration;…
Designing IP Broadcast Systems: Integrating Cloud Infrastructure
Connecting on-prem broadcast infrastructures to the public cloud leads to a hybrid system which requires reliable secure high value media exchange and delivery.
Video Quality: Part 1 - Video Quality Faces New Challenges In Generative AI Era
In this first in a new series about Video Quality, we look at how the continuing proliferation of User Generated Content has brought new challenges for video quality assurance, with AI in turn helping address some of them. But new…
Minimizing OTT Churn Rates Through Viewer Engagement
A D2C streaming service requires an understanding of satisfaction with the service – the quality of it, the ease of use, the style of use – which requires the right technology and a focused information-gathering approach.