Frequency Launch A New Managed Channel Services (MCS) Business Unit

Frequency launches managed channel services to support rights holders and brands creating premium FAST channels.

Frequency has launched a new Managed Channel Services (MCS) business unit that empowers rights holders, brands, talent and Free Ad-Supported Television (FAST) platforms to deploy premium streaming TV channels while accelerating time to market. The new business unit combines decades of TV expertise with the most powerful and open cloud native Software-as-a-Service (SaaS) platform in the industry.

The company has built a FAST and linear streaming team with expertise in all aspects of channel creation, including programming, operations and marketing. The group is led by Lisa Black, Executive Vice President of Frequency’s MCS business unit. Black brings a depth of expertise building and launching premium channels, and has worked with brands such as America’s Funniest Videos at Vin Di Bona Productions, Warner Bros, Lifetime and Food Network. The MCS team enables content owners and rights holders to create single-series channels, as well as complex networks that include a variety of formats and genres.

This turnkey MCS offering presents customers with a wide range of services, including creative, packaging, production, and operations to enable media companies with movie, TV series and digital-first content libraries to launch premium FAST channels and grow viewership and monetization.

These services include:

  • Library / rights evaluation
  • Development and channel branding
  • Media operations (ingestion, metadata, rights management, scheduling)
  • On-air creative and graphic production
  • Ongoing channel promotion, operations and optimization

You might also like...

Standards: Part 9 - Standards For On-air Broadcasting & Streaming Services

Traditional on-air broadcasters and streaming service providers use many of the same standards to define how content is received from external providers and how it is subsequently delivered to the consumer. They may apply those standards in slightly different ways.

An Introduction To Network Observability

The more complex and intricate IP networks and cloud infrastructures become, the greater the potential for unwelcome dynamics in the system, and the greater the need for rich, reliable, real-time data about performance and error rates.

Designing IP Broadcast Systems: Part 3 - Designing For Everyday Operation

Welcome to the third part of ‘Designing IP Broadcast Systems’ - a major 18 article exploration of the technology needed to create practical IP based broadcast production systems. Part 3 discusses some of the key challenges of designing network systems to support eve…

What Are The Long-Term Implications Of AI For Broadcast?

We’ve all witnessed its phenomenal growth recently. The question is: how do we manage the process of adopting and adjusting to AI in the broadcasting industry? This article is more about our approach than specific examples of AI integration;…

Next-Gen 5G Contribution: Part 2 - MEC & The Disruptive Potential Of 5G

The migration of the core network functionality of 5G to virtualized or cloud-native infrastructure opens up new capabilities like MEC which have the potential to disrupt current approaches to remote production contribution networks.