1. FC Köln has adopted Newsbridge’s Cloud Media Hub with the capacity for 6,000 hours of video content and three million photos. Powered by MXT-1 multimodal and generative AI, the Cloud Media Hub enables FC Köln to rapidly detect content with high editorial value. All of 1. FC Köln’s media assets are fully searchable thanks to advanced facial recognition, object and logo detection, speech-to-text transcription, and optical character recognition technology. Through Newsbridge’s Mobile App, players and partner agencies can directly access and share match and training photos across social media channels.

An automatic asset placeholder workflow was implemented via API to automatically log match information such as home team, away team, season, location and stadium, when content is pushed to the asset placeholders. Additionally, the Newsbridge Cloud Media Hub is being integrated with Buffer, JW Player, and Stats Perform advanced analytics, synchronizing sports data and enriching 1. FC Köln’s live and archived media assets. The result of these integrations is faster, more efficient media workflows.

1. FC Köln is Newsbridge’s second German Bundesliga customer. Newsbridge’s other sports clients include Bayer Leverkusen, the Icelandic Football Association (KSÍ), French Federation of Football (FFF), the French Basketball Federation (FFBB), and the French Rugby League (LNR).