As a successful business, AMP Creative has a growing archive of content and elements which can be re-used in new projects. At the same time, it has to provide support for designers working today, allowing them to manage work in progress and create deliverables, as well as providing secure archiving.

EditShare storage solutions have been used for some years by AMP Creative to manage its media. Business transformational programs, driven by the COVID-induced need to implement remote working, have led the company towards the cloud for much of its IT. It turned to EditShare to provide the same transparent transition for media workflows.

FLEX is the EditShare workflow and asset management platform for the cloud. It mirrors precisely the functionality of FLOW which AMP Creative already used to manage content and projects, with the same comfortable and familiar user interfaces.

The challenge was to implement a practical, affordable infrastructure to meet AMP Creative’s needs. The solution was to use EditShare FLEX to manage all content storage within AMP Creative’s existing AWS account, moving material between EBS and S3 storage tiers as required, and accelerating file transfers using CloudDat from EditShare partners Data Expedition.

Editors work at remote locations, using Adobe Premiere Pro. Projects and bins are created centrally in EditShare FLEX, and high quality proxies are transferred to the edit workstations. Once packages are completed they are rendered against the original media in the cloud. The result is that all creative staff are happy and AMP Creative was able to shut down its traditional server room, a significant saving for the business.