Rohde & Schwarz And Qualcomm To Demonstrate 5G Broadcast Ecosystem Readiness At IBC 2023

Rohde & Schwarz will present a comprehensive demonstration of 5G Broadcast at IBC 2023. Having collaborated extensively with various broadcasting and value chain partners in recent years including Qualcomm Technologies, Inc. based in the US (supported by their global teams), Media Broadcast in Germany as well as TDF and towerCast in France, Rohde & Schwarz can show authoritatively the readiness of the format for rollout. Moreover, it can also emphasize its strong commitment to extend and enhance customer experience while leveraging the existing broadcast network infrastructure.

5G Broadcast has been developed from 3GPP specifications to address the core needs and requirements of the broadcasting industry towards a sustainable and eco-friendly future. Together with Qualcomm TechnologiesRohde & Schwarz has taken a leading role in several standardization bodies including ETSI JTC Broadcast and 5G-MAG to ensure widespread acceptance of the technology. Thanks to this work, the ITU has endorsed 5G Broadcast as a next-generation DTT standard worldwide allowing more agile use in the full UHF band is being specified by 3GPP as band 108.

Multiple use cases have been validated, ranging from live television and radio and software distribution to public safety and positioning, navigation and timing (PNT), all without the need for a SIM card. After several successful proof of the concept demonstrating the value of this technology, it is evident that 5G Broadcast is getting strong traction worldwide from numerous network operators and content providers. It allows them a more efficient use of the spectrum resources while creating new business opportunities, by reaching larger audiences and new types of devices.

At IBC 2023 Rohde & Schwarz will demonstrate the latest innovative features, including seamless service continuity between broadcast and broadband, and low latency content distribution. Thanks to the software architecture of the TH1 transmitter family, all these and future enhancements can be readily added in the field on-demand. 

You might also like...

Monitoring & Compliance In Broadcast: Monitoring The Media Supply Chain

Why monitoring the multi-format delivery ecosystem starts with a holistic approach to the entire media supply chain.

Fixing The Internet For Streaming

There seems little doubt that the consumer transition from OTA/DTT delivery towards streaming is on a steep growth curve, but what will the new ecosystem look like? Is internet infrastructure ready to handle the bandwidth demands of full-scale streaming?

Embracing Interactivity In Live Streaming

Broadcasters are experimenting with, and starting to deploy, interactive streaming features, often AI-enhanced, to increase viewer engagement, with added personalization and more accurate ad targeting.

Monitoring & Compliance In Broadcast: Part 2 - The Converged Delivery Ecosystem

‘Monitoring & Compliance In Broadcast’ explores how exemplary content production and delivery standards are maintained and legal obligations are met. The series includes four Themed Content Collections, each of which tackles a different area of the media supply chain. Part 2 con…

The New Frontier Of Interactive Rights - The Rules Of The Interactivity Game

It is apt that the rules-centric Sports leagues and bodies that are pioneering the use of Interactive Rights, must build up the new set of rules by which Interactive Rights themselves must “play the game”. This article looks at how the…