Rohde & Schwarz Demonstrates High Reliability And Innovative Technology At IBC 2023

Rohde & Schwarz will be demonstrating how network operators and content providers can leverage 5G Broadcast technology for new business opportunities. Addressing the media production and playout industry they will exhibit how their state-of-the-art media solutions provide speed, security, and scalability in an increasingly complex environment.

Rohde & Schwarz will demonstrate the latest technology developments and provide answers on how network operators and content distributors can increase their reach and target new customer groups. Technology and value chain partners will join the R&S experts’ team on the booth and give insights into the future of 5G Broadcast.

Rohde & Schwarz is committed to continuously developing its offering to address broadcasters’ needs today and into the future. R&S TH1, the latest software-defined transmitter, will be on display and showcase its agile support across a wide range of formats, including the rapidly emerging 5G Broadcast. Engineered with performance, sustainability, resilience and efficiency in mind, the R&S TH1 provides lower energy consumption and shapes a more sustainable future.

"The media industry is confronted with significant challenges in audience behavior and technological transformation," highlighted Thorsten Sauer, Vice President Media Solutions at Rohde & Schwarz. "This is why our portfolio is focused on flexible solutions providing the highest degree of operational resilience and security.”

The company will exhibit their entire product line addressing these real business and technical challenges faced by the media industry. Being part of a large, privately-owned technology provider, and having its own network and cyber security unit, the broadcast and media division has stable and secure operation of its products engrained in the DNA.

“From our Gallium StreamMaster Playout solutions which power the most complex workflows of national broadcasters to the R&S SpycerNode2 media storage solution, leveraging HPC (High Performance Computing) technology and VSA (Virtual Storage Access) - the most demanding and leading broadcasters and studios rely on the performance and reliability of our media solutions,” Thorsten Sauer concluded. 

You might also like...

Ad & Content Targeting With First Party Data And Video SMS

The continuing rise in streaming combined with a swing away from third party to first party data is driving broadcasters to seek new ways of engaging and reaching viewers for both content and ad targeting. Some video service providers are…

Monitoring & Compliance In Broadcast: Monitoring QoS & QoE To Power Monetization

Measuring Quality of Experience (QoE) as perceived by viewers has become critical for monetization both from targeted advertising and direct content consumption.

Preventing The Streaming Tsunami

Today, most broadcasters deliver less than 10% of their total viewing hours via OTT streaming services. As that shifts to streaming first delivery the Tsunami will be big… so what can be done about it?

Local TV In The U.S.A – 1967 Style

Our very own TV pioneer shares recollections of local TV in the US from his start in 1967.

Monitoring & Compliance In Broadcast: Monitoring Delivery In The Converged OTA – OTT Ecosystem

Convergence or coexistence between linear broadcast, IP based delivery and 5G mobile networks creates new challenges for monitoring of delivery paths, both technically and logistically.