The Big Guide To OTT: Part 5 - Assuring Viewer QoE

Part 5 of The Big Guide To OTT is a set of three articles which define what quality assurance looks like for OTT and the technical challenges for monitoring on the network side and client side.

About The Big Guide To OTT

The Big Guide To OTT is an eleven part series of Themed Content Collections that will publish during 2023. Each part tackles a different aspect of OTT. There are multiple articles per part delivered in a free PDF download.

As OTT delivery grows, driven by both consumer demand and content provider strategy, there are many adjustments to manage. They include new production approaches, scaling content distribution, personalising, protecting, and monetising content, and assuring audience QoE.

Content providers are delivering a mix of live, linear, and on-demand content. Business models are blending - subscription with advertising and direct-to-consumer with service aggregation. The internet-enabled OTT delivery model is driving the media industry through a giant transformation.

The Broadcast Bridge has been covering OTT since it began. The Big Guide To OTT re-visits and updates our extensive coverage of the subject.

Details of all eleven parts of The Big Guide To OTT can be found HERE.


About Part 5 - Assuring Viewer QoE

Part 5 is a free PDF download which contains three original articles:

Article 1 : Assuring QoE From The Network Side
What does quality assurance look like for OTT services, and how are network-side monitoring solutions supporting the continued drive towards excellent QoE (Quality of Experience)?

Article 2 : Monitoring From The Network Side
Examining the two types of network monitoring available to us, relative priorities for the points of measurement, and how the video platforms contributing to OTT services are evolving to support OTT quality at scale.

Article 3 : Understanding The Client-Side OTT CX
Client side monitoring not only helps detect problems but also allows broadcasters to anticipate if errors are about to occur for their OTT streams.

You might also like...

Production–Delivery Convergence: Part 7 - The Economics Of Ambition

Streaming has introduced multiple viewer innovations and benefits, but there is always a hidden cost. Content providers must find a way to innovate within a financial model that can sustain their creative ambitions.

Standards: Video - High Efficiency Video Coding (HEVC)

Designed to halve the bitrate of AVC while supporting resolutions up to 16K, HEVC represents a significant leap in video coding efficiency. This guide explores its profiles, tiers and levels, and examines whether it can overcome the challenges of entrenched…

Discoverability And Findability: Part 1 – Services Of General Interest In The Streaming Age

In this first of two parts on content discoverability and findability we discuss the underlying issues and challenges facing broadcasters as they strive to stay relevant in an era of mass streaming and AI-based search. The second part will then…

Production–Delivery Convergence: Part 6 - Designing Experiences That Viewers Trust

Performance reliability is an invisible contract between a streaming service and its customer, and it is fundamental to guaranteeing viewer retention. The problem is that performance isn’t just about delivery. Here we identify where to look and why it’s c…

Standards: Video - Advanced Video Coding (AVC)

AVC remains one of the most widely deployed video codecs in the world, but navigating its profiles, levels and signaling mechanisms is far from straightforward.