The Big Guide To OTT: Part 3 - Customer Experience (CX)
Once logged in you can set content preferences to let us know what you are interested in and whether you want to receive email from us.
Already Registered? Login
Part 3 of The Big Guide To OTT is a set of three articles which explore content personalization, evolving customer experiences and how the proliferation of devices drives every aspect of streaming.
About The Big Guide To OTT
The Big Guide To OTT is an eleven part series of Themed Content Collections that will publish during 2023. Each part tackles a different aspect of OTT. There are multiple articles per part delivered in a free PDF download.
As OTT delivery grows, driven by both consumer demand and content provider strategy, there are many adjustments to manage. They include new production approaches, scaling content distribution, personalising, protecting, and monetising content, and assuring audience QoE.
Content providers are delivering a mix of live, linear, and on-demand content. Business models are blending - subscription with advertising and direct-to-consumer with service aggregation. The internet-enabled OTT delivery model is driving the media industry through a giant transformation.
The Broadcast Bridge has been covering OTT since it began. The Big Guide To OTT re-visits and updates our extensive coverage of the subject.
Details of all eleven parts of The Big Guide To OTT can be found HERE.
About Part 3 - Customer Experience (CX)
Part 3 is a free PDF download which contains three original articles:
Article 1 : Personalizing Content For Maximum Impact
Personalized viewing dynamics tune the experience more precisely for a consumer which in turn increases commercial value for advertisers and OTT operators.
Article 2 : How D2C Streamers Are Evolving The OTT Viewing Experience
What are D2C streamers planning for our future viewing experience?
Article 3 : How Devices Drive OTT Streaming
One of the biggest challenges facing D2C streamers is the plethora of devices used for streaming content. These devices have an impact on content production, content delivery, content monetization, and customer management.
You might also like...
IP Security For Broadcasters: Part 12 - Zero Trust
As users working from home are no longer limited to their working environment by the concept of a physical location, and infrastructures are moving more and more to the cloud-hybrid approach, the outdated concept of perimeter security is moving aside…
IP Security For Broadcasters: Part 11 - EBU R143 Security Recommendations
EBU R143 formalizes security practices for both broadcasters and vendors. This comprehensive list should be at the forefront of every broadcaster’s and vendor’s thoughts when designing and implementing IP media facilities.
IP Security For Broadcasters: Part 10 - NATS Advanced Messaging
As IT and broadcast infrastructures become ever more complex, the need to securely exchange data is becoming more challenging. NATS messaging is designed to simplify collaboration between often diverse software applications.
IP Security For Broadcasters: Part 9 - NMOS Security
NMOS has succeeded in providing interoperability between media devices on IP infrastructures, and there are provisions within the specifications to help maintain system security.
IP Security For Broadcasters: Part 8 - RADIUS Network Access
Maintaining controlled access is critical for any secure network, especially when working with high-value media in broadcast environments.