The Big Guide To OTT: Part 3 - Customer Experience (CX)
Once logged in you can set content preferences to let us know what you are interested in and whether you want to receive email from us.
Already Registered? Login
Part 3 of The Big Guide To OTT is a set of three articles which explore content personalization, evolving customer experiences and how the proliferation of devices drives every aspect of streaming.
About The Big Guide To OTT
The Big Guide To OTT is an eleven part series of Themed Content Collections that will publish during 2023. Each part tackles a different aspect of OTT. There are multiple articles per part delivered in a free PDF download.
As OTT delivery grows, driven by both consumer demand and content provider strategy, there are many adjustments to manage. They include new production approaches, scaling content distribution, personalising, protecting, and monetising content, and assuring audience QoE.
Content providers are delivering a mix of live, linear, and on-demand content. Business models are blending - subscription with advertising and direct-to-consumer with service aggregation. The internet-enabled OTT delivery model is driving the media industry through a giant transformation.
The Broadcast Bridge has been covering OTT since it began. The Big Guide To OTT re-visits and updates our extensive coverage of the subject.
Details of all eleven parts of The Big Guide To OTT can be found HERE.
About Part 3 - Customer Experience (CX)
Part 3 is a free PDF download which contains three original articles:
Article 1 : Personalizing Content For Maximum Impact
Personalized viewing dynamics tune the experience more precisely for a consumer which in turn increases commercial value for advertisers and OTT operators.
Article 2 : How D2C Streamers Are Evolving The OTT Viewing Experience
What are D2C streamers planning for our future viewing experience?
Article 3 : How Devices Drive OTT Streaming
One of the biggest challenges facing D2C streamers is the plethora of devices used for streaming content. These devices have an impact on content production, content delivery, content monetization, and customer management.
You might also like...
Seeing The Streaming Tsunami Coming
Streaming video is on the cusp of becoming a major problem for broadband networks. We are about to see a huge Tsunami wave of demand emerge as broadcasters finally make a big shift towards streaming-first.
Monitoring & Compliance In Broadcast: Monitoring The Media Supply Chain
Why monitoring the multi-format delivery ecosystem starts with a holistic approach to the entire media supply chain.
Fixing The Internet For Streaming
There seems little doubt that the consumer transition from OTA/DTT delivery towards streaming is on a steep growth curve, but what will the new ecosystem look like? Is internet infrastructure ready to handle the bandwidth demands of full-scale streaming?
Embracing Interactivity In Live Streaming
Broadcasters are experimenting with, and starting to deploy, interactive streaming features, often AI-enhanced, to increase viewer engagement, with added personalization and more accurate ad targeting.
Monitoring & Compliance In Broadcast: Part 2 - The Converged Delivery Ecosystem
‘Monitoring & Compliance In Broadcast’ explores how exemplary content production and delivery standards are maintained and legal obligations are met. The series includes four Themed Content Collections, each of which tackles a different area of the media supply chain. Part 2 con…