The Big Guide To OTT: Part 3 - Customer Experience (CX)

Part 3 of The Big Guide To OTT is a set of three articles which explore content personalization, evolving customer experiences and how the proliferation of devices drives every aspect of streaming.

About The Big Guide To OTT

The Big Guide To OTT is an eleven part series of Themed Content Collections that will publish during 2023. Each part tackles a different aspect of OTT. There are multiple articles per part delivered in a free PDF download.

As OTT delivery grows, driven by both consumer demand and content provider strategy, there are many adjustments to manage. They include new production approaches, scaling content distribution, personalising, protecting, and monetising content, and assuring audience QoE.

Content providers are delivering a mix of live, linear, and on-demand content. Business models are blending - subscription with advertising and direct-to-consumer with service aggregation. The internet-enabled OTT delivery model is driving the media industry through a giant transformation.

The Broadcast Bridge has been covering OTT since it began. The Big Guide To OTT re-visits and updates our extensive coverage of the subject.

Details of all eleven parts of The Big Guide To OTT can be found HERE.


About Part 3 - Customer Experience (CX)

Part 3 is a free PDF download which contains three original articles:

Article 1 : Personalizing Content For Maximum Impact
Personalized viewing dynamics tune the experience more precisely for a consumer which in turn increases commercial value for advertisers and OTT operators.

Article 2 : How D2C Streamers Are Evolving The OTT Viewing Experience
What are D2C streamers planning for our future viewing experience?

Article 3 : How Devices Drive OTT Streaming
One of the biggest challenges facing D2C streamers is the plethora of devices used for streaming content. These devices have an impact on content production, content delivery, content monetization, and customer management.

You might also like...

Broadcast Standards: Part 27 - Standards Organizations Summary & New Themes

Here we begin to build on the foundations of the incredibly well received ‘Broadcast Standards – The Book’ with the next phase of our exploration of standards used in broadcast. As we proceed, we will focus on a number of key topic…

BEIT Conference Sessions At NAB 2025 Report - Part 2

The BEITC conference sessions at the 2025 NAB Show were varied and fascinating. Here our transmission specialist Ned Soseman concludes his review of his personal pick of the sessions of most relevance to the US broadcast market.

IP Monitoring & Diagnostics With Command Line Tools: Part 2 - Testing Remote Connections

In the previous article, we set the scene for working with the Command Line Interface (CLI) on a UNIX system. Now we will explore some techniques for performing basic tests on our network infrastructure to check for potential problems.

Generative AI & Content Recommendation

Many major broadcasters are at least investigating how Generative AI can enhance content recommendation, partly by exploiting the ability to combine attributes across video, audio, text and graphics. These are early days though, with research still being conducted by universities…

BEIT Conference Sessions At NAB 2025 Report - Part 1

The BEITC conference sessions at the 2025 NAB Show were varied and fascinating. Here our transmission specialist Ned Soseman summarizes his pick of the sessions of most relevance to the US broadcast market.