Chyron’s new mantra is flexibility.
Founded in 1966, Chyron’s technology has become so ingrained in the broadcast industry that its very company name has become the standard term for a caption superimposed over usually the lower part of a video image during a news broadcast.
Today, Chyron, headquartered in Melville, NY, offers a comprehensive software portfolio for live production professionals working in news, sports, venues, journalism schools, corporate, esports, government, and houses of worship for television broadcast and streaming. The company is tightly focused on product innovation and live production.
These products include the PRIME Platform for graphics production and playout across live CG overlays, touchscreens, video walls, branding, venues, software-driven switching and viewer controlled edge workflows; Chyron LIVE with cloud-native SaaS all-in-one switching, graphics and illustrated replay; CAMIO for MOS driven graphics in newsrooms; Virtual Placement for in game markers (such as down and distance) and virtual advertising; VSAR for virtual set and AR applications; Paint for illustrated replay; Newsticker for management of branding data and Axis for order management and creation of composites images, maps, graphs and charts.
All of these solutions are increasingly being deployed to empower OTA and OTT workflows and deliver richer, more immersive experiences for audiences and sports fans at home, on the go, or in the arena.
“We help our customers maintain their legacy workflows while building for the future,” says Carol Bettencourt, Vice President, Marketing at Chyron. “Our unique approach is based on the development of flexible, scalable platforms rather than single use applications that only run on dedicated hardware. We enable our customers to deliver top quality content for their billions of viewers as effectively and efficiently as possible.”
Currently, Chyron product engineers are working hard to address the migration to production tools in the cloud.
“This migration is in process but still in its early stages,” said Bettencourt. “Customers want to know how it will work for them, what the benefits are, how to manage the shift to a SaaS purchase model and what to do about concerns around latency, synchronization and security. Chyron focuses on customer – centricity viewing customers as partners and ensuring that they can leverage their existing hardware infrastructure while also exploring cloud options. Numerous users have engaged in Chyron’s successful proof of concept program around the Chyron LIVE platform, which is intuitive and may be driven by a single user or a distributed team. Production houses and various sports organizations are now moving to wider adoption of the platform.
“Global uncertainties, labor shortages and the push for REMI workflows all point to the need for new ways to train, manage and utilize staff,” said Bettencourt, “Live production is an exciting field and can attract some of the best and brightest creative and technical minds. Chyron offers a 100 percent free ordered and graded online training and certification program for many of our products.”
Many of Chyron’s products are designed to inherently support a variety of workflows. The push towards scalability, with both cloud native and hardware implementations of its products, allows its customers to quickly respond as the world changes.
Chyron is a brand of ChyronHego, headquartered in New York with operations in 11 countries.
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