The Big Guide To OTT: Part 2 - Content Origination

Part 2 of The Big Guide To OTT is a set of three articles which dig into the key issues of OTT content origination, the unique demands of OTT content storage, and the role of CDN selection in achieving broadcast grade streaming.


About The Big Guide To OTT

The Big Guide To OTT is an eleven part series of Themed Content Collections that will publish during 2023. Each part tackles a different aspect of OTT. There are multiple articles per part delivered in a free PDF download.

As OTT delivery grows, driven by both consumer demand and content provider strategy, there are many adjustments to manage. They include new production approaches, scaling content distribution, personalising, protecting, and monetising content, and assuring audience QoE.

Content providers are delivering a mix of live, linear, and on-demand content. Business models are blending - subscription with advertising and direct-to-consumer with service aggregation. The internet-enabled OTT delivery model is driving the media industry through a giant transformation.

The Broadcast Bridge has been covering OTT since it began. The Big Guide To OTT re-visits and updates our extensive coverage of the subject.

Details of all eleven parts of The Big Guide To OTT can be found HERE.


About Part 2 - Content Origination

Part 2 is a free PDF download which contains three original articles:

Article 1 : OTT Content Origination
As broadcasters focus in on their OTT delivery, the need to understand the building blocks is more important now than ever. File storage, JIT management, encryption and low latency delivery must work coherently and efficiently long before streaming can start.

Article 2 : OTT's Unique Storage Requirements
The storage requirements for live OTT and VOD are quite different and this has a major impact on the storage technology employed. Storage needs to be optimized for both write and access times as well as capacity.

Article 3 : The Importance Of CDN Selection To Broadcast-Grade Streaming
Multiple CDN providers are required to optimize streaming and playout, but deciding how to use them is not as simple as it may first appear.

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