Widely adopted by those working in the broadcast, cable, telco, satellite, IPTV, OTT, and post-production sectors, the company’s products enable high quality video, reduced exposure to regulatory issues, and better customer satisfaction while supporting deployments in the cloud and on-premises for higher performance, scalability, and efficiency.

Interra Systems, based in Cupertino, California, offers a fully automated QC and monitoring solution called BATON, an enterprise-class, automated platform that utilizes machine learning and artificial intelligence to provide comprehensive quality and compliancy checks for VOD content.

The company now offers a series of software modules complimenting its BATON platform, like the BMP media player for the inspection and verification of audio-video content; BATON Captions for the creation, management, and delivery of captions; and BATON LipSync, which leverages image processing and deep neural networks to automatically detect audio and video sync errors.

Interra Systems’ media monitoring solutions include the ORION 24x7 confidence monitoring system for IP-based infrastructures; ORION-OTT for the verification of ABR streams and the flawless delivery of live and VOD content; and the ORION 2110 Probe for monitoring ST-2110 streams. For in-depth media analysis, the company’s VEGA Media Analyzer (VMA) platform provides standards compliance, debug, and interoperability of encoded streams.

Interra Systems is one of the only companies on the market to offer an end-to-end, fully automated QC and monitoring solution. This eliminates the need for video service providers to mix and match different systems from various vendors—which aren’t designed to communicate with one another and have different user interfaces and QoE and QoS measurements—and allows video streaming issues to be detected and resolved more effectively.

“Today’s viewers expect a variety of compelling content, outstanding picture quality, and an exceptional delivery experience,” said Anupama Ananthraman, VP – Product Management with Interra Systems. “However, for service providers, there are several key challenges in meeting these expectations. For one, workflows are becoming increasingly complex, and errors can occur at any point—from transcoding to packaging, origin server, and delivery. And with service providers delivering content to an ever-increasing variety of screens and expanding their global reach, content must be prepared in multiple audio-video formats and a wide range of languages, while accounting for national and regional regulations, dubbing, and captions. ”

For Interra Systems, it’s all about delivering a high-quality video experience. Anantharaman said media companies today are challenged to reduce errors that can impact service quality while having to support many different types of content and formats. In addition, the rise in video streaming consumption has led to an increase in viewership spikes, where millions of users are watching the same content at the same time. These spikes put an additional load on infrastructure, and the congested networks can lead to rebuffering and a drop in video quality.

According to Anantharaman, many broadcasters and OTT service providers are making the overall viewing experience a high priority, which means implementing QC and monitoring into their workflows. With Interra Systems’ automated, end-to-end QC and monitoring platform they can detect and resolve errors in real time at any point in the workflow.

Ultimately, by providing its customers with intelligent video insights, the company is enabling better video quality and better monetization of broadcast and OTT content.