Imagine’s comprehensive, field-proven portfolio enables customers to flexibly mix best-in-class SDI and ST 2110 on-prem solutions, benefit from IP connectivity and hybrid models where it makes sense, and migrate to the cloud at a pace that is right for their business.

These are some of the latest innovations from its comprehensive portfolio which are at the 2023 NAB Show:

Infrastructure
NAB attendees looking for modern video processing and routing systems that can efficiently span from SDI to IP, HD to UHD, SDR to HDR or on-prem to cloud should visit the Imagine booth for hands-on demonstrations of the Selenio Network Processor (SNP), including the HDR-capable SNP production multiviewer. The latest SNP release features JPEG XS support, enabling high-quality, low-latency connectivity for remote production workflows and ground-to-cloud links. The industry-acclaimed 1RU SNP pairs with Imagine’s Magellan Control System in a winning combination that can support customers navigating any technology transition — including providing an on-ramp to the cloud.

Playout
Imagine offers industry-proven channel origination technology to meet every business requirement from on-prem solutions that support premium, “high-touch” channels to cloud-native technology ideally suited to disaster recovery, spin-up of emerging services such as pop-up or FAST channels, and 24/7 operations. Live demonstrations will be available of Imagine Aviator — the first truly cloud-native platform that enables media companies to plan, make and monetize premium-quality, ad-supported linear and connected TV (CTV) content from a single, unified solution.

Imagine pushes playout innovation even further with upcoming announcements in the orchestration and automation of hybrid on-prem/cloud playout installations and the availability of an industry-leading migration path for Versio and Nexio playout customers considering hybrid cloud solutions.

Ad Tech
Imagine offers a unique portfolio of monetization tools that enable media companies to extract maximum revenue potential from their media assets, accelerate the growth of cross-screen trading and migrate in an evolutionary fashion from spot-based to dynamic trading. Demonstrations at NAB include GamePlan, Imagine’s dynamic ad placement engine and yield optimizer for linear TV; and the recently launched SureFire video ad server, which provides linear-like control and brand protection on ad-based CTV and AVOD streaming services, enabling media companies to sell and fulfill campaigns across their entire audience and deliver a consistent, quality experience for both viewers and advertisers.