Rohde & Schwarz, Qualcomm And Claro Demo Live Multi-Angle 5G Broadcast Streaming To Smartphones
_789_355_70_s.jpg)
Claro, the biggest mobile operator in Brazil and Latin America, Rohde & Schwarz, a leader in broadcast transmitter and media technologies, and Qualcomm Technologies, the driving force behind the development, launch and expansion of 5G, joined forces at Open Rio 2023 to showcase the potential of 5G Broadcast/Multicast to drive new business models and transform the way content is delivered.
The demonstration featured a live signal transmitted over-the-air from the Claro booth to a smartphone form-factor test device from Qualcomm Technologies. Live content was transmitted using a 5G Broadcast signal over-the-air, providing visitors with a taste of an advanced live mobile experience. The demonstration offered insight into how network operators and broadcasters can leverage 5G Broadcast/Multicast to create new and innovative services across a wide range of business segments while benefiting from high spectral efficiency and reduced costs.
The live 5G Broadcast streaming demonstration was formed by Rohde & Schwarz's end-to-end 3GPP compliant solution, comprising a 5G Broadcast RAN enabled with R&S TLU9 transmitter and the Broadcast/Multicast Core Network powered by the Broadcast Service and Control Center (BSCC2.0). The input content was received from five live-feed cameras and transcoded using Ateme's Titan encoding solution.
Built on the 3GPP Rel-16 feature-set, the 5G Broadcast solution operates in a Receive-Only Mode (ROM), Free-To-Air (FTA), and without the need for a SIM card (SIM-free reception). Rohde & Schwarz demonstrated the 5G Broadcast dedicated mode in action, with a standalone mobile broadcasting infrastructure.
Broadcast/Multicast over 5G opens up a variety of service models beyond linear and live content distribution, giving network operators and media content access to a new world of content and data delivery options. The technology can also reach large numbers of consumers without affecting existing cellular 5G mobile networks. Venues and the automotive sector are particularly suitable for new consumer applications, while the high power, high tower free-to-air/no-SIM operation enables emergency services and national authorities to more securely deliver public messages during natural disasters or emergencies.
You might also like...
Why AI Won’t Roll Out In Broadcasting As Quickly As You’d Think
We’ve all witnessed its phenomenal growth recently. The question is: how do we manage the process of adopting and adjusting to AI in the broadcasting industry? This article is more about our approach than specific examples of AI integration;…
Designing IP Broadcast Systems: Integrating Cloud Infrastructure
Connecting on-prem broadcast infrastructures to the public cloud leads to a hybrid system which requires reliable secure high value media exchange and delivery.
Video Quality: Part 1 - Video Quality Faces New Challenges In Generative AI Era
In this first in a new series about Video Quality, we look at how the continuing proliferation of User Generated Content has brought new challenges for video quality assurance, with AI in turn helping address some of them. But new…
Minimizing OTT Churn Rates Through Viewer Engagement
A D2C streaming service requires an understanding of satisfaction with the service – the quality of it, the ease of use, the style of use – which requires the right technology and a focused information-gathering approach.
Designing IP Broadcast Systems: Where Broadcast Meets IT
Broadcast and IT engineers have historically approached their professions from two different places, but as technology is more reliable, they are moving closer.