Telstra Redefines Remote Production With Its New Media Production Platform

On show at NAB 2022, powered by Grass Valley’s AMPP, the cloud-based media workflow and playout drives new revenue streams and increased flexibility with unique “pay-as-you-go” model.

The cloud-based production and playout service brings all the functionality and quality of traditional on-premise broadcast workflows into a fully virtual environment, giving users complete remote control and management through any web browser and the public internet.

The Software-as-a-Service (SaaS) platform supports live production, playout automation, asset management, signal processing and master switching, and allows technical teams to select – and pay – for these capabilities on an as-needed basis according to an event’s budget, resources, and production requirements.

By avoiding the expense and labor-intensive, hardware-based logistics of on-site operations, the platform is an attractive option for cost-effectively delivering a diverse mix of events – from the most widely watched, global sporting events to emerging entertainment areas like esports – to the broadest audiences possible. This flexibility presents additional potential revenue streams for advertisers and rights-holders by creating new customer experiences that previously would have been financially impossible.

“Remote production in the cloud has evolved from being simply a test case into a viable, efficient broadcast reality,” said Mark Strachan at Telstra Broadcast Services. “This platform was designed with the user’s individual needs in mind, based on complete scalability and the ability to spin up or spin down applications on-demand and only pay for the services used, even in traditionally costly and complex live production environments.”

The system has already proven effective for high-profile sporting events. The Telstra solution is powered by Grass Valley’s Agile Media Processing Platform (AMPP) and the combination of both technologies was recently chosen to enable cloud-based production and playout capability for an Australian streaming service’s premium, live and on-demand add-on sports package, and can deliver UHD coverage of premium live sports to their subscribers.

Now, the platform’s availability to a range of sports and entertainment events in the United States coincides with the growing global demand for immersive entertainment experiences on mobile devices and viewing platforms as an alternative to traditional linear TV broadcasts.

You might also like...

NAB Show 2024 BEIT Sessions Part 2: New Broadcast Technologies

The most tightly focused and fresh technical information for TV engineers at the NAB Show will be analyzed, discussed, and explained during the four days of BEIT sessions. It’s the best opportunity on Earth to learn from and question i…

Standards: Part 6 - About The ISO 14496 – MPEG-4 Standard

This article describes the various parts of the MPEG-4 standard and discusses how it is much more than a video codec. MPEG-4 describes a sophisticated interactive multimedia platform for deployment on digital TV and the Internet.

The Big Guide To OTT: Part 9 - Quality Of Experience (QoE)

Part 9 of The Big Guide To OTT features a pair of in-depth articles which discuss how a data driven understanding of the consumer experience is vital and how poor quality streaming loses viewers.

Chris Brown Discusses The Themes Of The 2024 NAB Show

The Broadcast Bridge sat down with Chris Brown, executive vice president and managing director, NAB Global Connections and Events to discuss this year’s gathering April 13-17 (show floor open April 14-17) and how the industry looks to the show e…

Essential Guide: Next-Gen 5G Contribution

This Essential Guide explores the technology of 5G and its ongoing roll out. It discusses the technical reasons why 5G has become the new standard in roaming contribution, and explores the potential disruptive impact 5G and MEC could have on…