Imagine Communications has introduced Imagine Aviator, the first truly cloud-native platform that enables broadcasters, MVPDs and digital-first providers to plan, make and monetize premium-quality linear and OTT content from a single, unified platform. The ground-breaking platform ― designed to enable media companies to extract the maximum revenue potential from their assets ― made its debut at the 2022 NAB Show.
Imagine Communications launched Aviator at NAB 2022.
The offering combines the critical capabilities of scheduling, rights management, channel origination, live events, VOD, ad sales, ad placement, ad serving, campaign management, and more into a single cloud platform. This converged solution delivers linear programming and video-on-demand content with ads and triggers for local and dynamic ad insertion, making it easier for media companies to successfully monetize broadcast, OTT, FAST, pop-up and VOD content. The new platform also guarantees high audio and video quality on all outlets and supports the demands of premium services.
Rob Malcolm, chief product officer at Imagine Communications: “With Aviator, we are bringing together our experience and intellectual property in a unique, cloud-native platform that maximizes monetization of content across broadcast and OTT platforms today ― and readies media companies to adapt and thrive no matter what the future holds.”.
Running in the public cloud, Aviator requires only a web browser and internet connection to securely access and operate all aspects of the platform, placing control at the operators’ fingertips wherever they are based ― at the office, a remote location or working from home. It can run either in a media company’s own cloud account, or in Imagine’s SaaS environment, where it is monitored, managed and maintained by Imagine, allowing customers to reap the benefits of operational efficiency, while maintaining control of all creative aspects of their content.
At launch, Aviator will include all the capabilities required to solve the complex needs of delivering premium-quality, sophisticated linear channels with unified origination — originating broadcast and OTT linear streams from a single playlist supporting ad insertion. Its ability to integrate content acquisition from live streams, file sources such as video clips, audio and captions makes Aviator the perfect tool for delivering live sports, news, and scheduled and unscheduled live events workflows.
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