NAB Preview: Tedial

​With unprecedented volumes of content needing to be produced and new challenges to be addressed in an efficient and cost-effective way, media companies must be more agile than ever, says Julian Fernandez-Campon, CTO, Tedial.

“For these reasons solutions that do not constrain the creativity nor the capacity to produce and distribute new content using the latest available technology are required. AI tools will be used more and more as new streaming experiences will need more content and ancillary data to be delivered.”

The M&E market is changing rapidly impacted by evolving consumer behaviours. Users want seamless, effortless integrations and developers want to spend less time on repetitive API research and integration maintenance.

The answer from Tedial is the NoCode Media Integration Platform, a new introduction that allows both "technical" and "business" users to create any type of process, from simple to complex, without writing code.

“With a NoCode Integration Platform-based solution, technology development becomes more agile, collaborative, dynamic and responsive to customer needs,” says Fernandez-Campon.

“Using a NoCode approach, smartWork distills complex workflows into simplified processes. Its NoCode architecture will revolutionize productivity for non-technical users, and because it follows Infrastructure as a Code (IaaC) it can be deployed on-premises, on any cloud or in a hybrid architecture for incredible flexibility. smartWork technology will revolutionize the way M&E companies manage their media by speeding up the digital transformation with benefits that include unprecedented flexibility, seamless and effortless integrations, reduced costs, enhanced team collaboration, improved profitability, accelerated growth and dramatically shorter delivery times.

“We also see that broadcasters in many cases don’t want to do complex integrations and risky migrations of the current systems that they have in operation. This is also where smartWork plays a key role, as systems can be integrated seamlessly and new business processes added quickly and with minimum risk.”

Tedial’s smartWork Media Integration Platform “democratizes business processes, empowering users to define integrations autonomously - without vendor participation - and create workflows in a flexible and agile manner.”

Aligned with Movielabs’ 2030 Vision for Media Creation, the platform removes time-consuming and complex configurations via a common User Interface that “guarantees” an optimal experience and easy access to all applications, external systems (including any legacy MAMs, PAMs and DAMs ensuring business continuity), and features self-validation.

“The product represents a 360-degree shift in the way M&E deployments have been done until now. The new paradigm is a NoCode Media Integration platform that provides an ecosystem of applications and media systems out-of-the-box and enables workflow owners to design and manage process optimization in media tasks where humans are critical to the process. It has three main pillars that make up the key elements.

“First, it provides a Common Workspace, which allows all the applications to be accessible to the media and not the media delivered to the applications, this is crucial. This major change simplifies workflow design, as the workflows needn’t be aware of the specific APIs and the data models of each component making it simple to swap integrations within an existing workflow.

“Second, it has a Common Interface, so all the applications present the same methods, this is also known as One to Many Integrations. When implementing or configuring workflows, all the systems have a different API. For example, AWS Elemental is one API, and so on, and this increases if moving from one cloud to another. The third pillar includes a Normalized Data Model so all the applications speak the same language. This means that all the information that is used, to be written to the content, is in the same normalized format.”

Tedial has designed smartWork natively with microservices and kubernetes to provide future proofing and scalability of both media operations and resources adopting an Infrastructure as a Code (IaaC) approach to deploy OnPrems or using different cloud vendors.

“A quick drag and drop tool enables anyone, even those without coding expertise or technical knowledge, to easily assemble and modify workflows, including integrations of external third-party systems, without vendor or specialist intervention. This leads to greater self-sufficiency and cost-savings and quick to market benefits for the organization.”

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