NBC Sports Choose Telestream To Create And Deliver High Quality Content For The Winter Olympics

NBC Sports utilizes Telestream to produce frame rate converted HDR and SDR content and speech to text closed captioning for its production of Olympic Winter Games.

NBC Sports has selected Telestream to provide media capture, automated media processing, closed captioning, and test and measurement equipment for its production of the XXIV Olympic Winter Games.

NBC Sports will utilize products and services from Telestream to create and deliver content of the highest quality for the Winter Olympics. The Telestream Vantage Media Processing Platform and the Cinnafilm Tachyon processing library will be used extensively to deliver the pristine quality frame rate conversions required.

NBC Sports will leverage Telestream’s Lightspeed Live Capture and Vantage to deliver a unique, mixed HDR/SDR conversion workflow for NBC Sports’ content produced in HDR. The NBC Sports Advanced Technology group worked with Telestream to develop custom color LUTs (Look Up Tables) that are used within Vantage to ensure the most accurate color processing pipeline throughout the production and postproduction process.

NBC Sports will be also using Telestream’s caption authoring and editing product in conjunction with Telestream Cloud’s Timed Text Speech service - an AI-powered transcription service.

Guaranteeing the best quality images for viewers also requires testing and monitoring solutions with the highest level of performance and reliability. To maximize the quality of the formats, NBC Sports will leverage Telestream 4K/8K HDR Waveform Monitors that support easy alignment and confidence monitoring with both local and remote operation.

“At this Winter Games in Beijing, never before has NBC Sports embarked on an enterprise that has so many simultaneous formats, standards, or deliverable derivations to both normalize, convert, or orchestrate,” said Darryl Jefferson, VP of Post Operations and Digital Workflow, NBC Sports & Olympics. “From applying custom LUTS for seamless single stream HDR/SDR productions, to re-wrapping growing files to make possible real-time collaboration, Telestream will make all those file-based workflows that our remote production rely upon, possible.” “We’re providing more services and solutions to NBC Sports this year than ever before in our 17-year history of working together,” said Scott Murray, Senior VP of Marketing, Telestream. “We continue to raise the bar over what has been achieved in years past. It’s a challenge that the entire Telestream organization looks forward to.”

You might also like...

Video Quality: Part 1 - Video Quality Faces New Challenges In Generative AI Era

In this first in a new series about Video Quality, we look at how the continuing proliferation of User Generated Content has brought new challenges for video quality assurance, with AI in turn helping address some of them. But new…

Wi-Fi Gets Wider With Wi-Fi 7

The last 56k dialup modem I bought in 1998 cost more than double the price of a 28k modem, and the double bandwidth was worth the extra money. New Wi-Fi 7 devices are similarly premium-priced because early adaptation of leading-edge new technology…

NAB Show 2024 BEIT Sessions Part 2: New Broadcast Technologies

The most tightly focused and fresh technical information for TV engineers at the NAB Show will be analyzed, discussed, and explained during the four days of BEIT sessions. It’s the best opportunity on Earth to learn from and question i…

Chris Brown Discusses The Themes Of The 2024 NAB Show

The Broadcast Bridge sat down with Chris Brown, executive vice president and managing director, NAB Global Connections and Events to discuss this year’s gathering April 13-17 (show floor open April 14-17) and how the industry looks to the show e…

NAB Show 2024 BEIT Sessions Part 1: ATSC 3.0 And TV RF

A full-time chief engineer in good relationships with manufacturer reps and an honest local dealer should spend most of their NAB Show time immersed in BEIT sessions. It’s an incredible opportunity to learn from and personally question indisputable industry e…