Well-established products such as Cinegy Air, known for its scalability, efficiency as well as a feature-rich, intuitive usability, will form the backbone of Telstra’s playout service offering.

The global media industry is expanding to cloud-enabled and software-defined capabilities. Adding new playout capabilities, running on Cinegy software modules, to TBS’s existing global fiber and satellite networks, sets the company up to meet the evolving needs of the broadcast market.

“We’re delighted to be working with Telstra to help them deliver cloud-based playout and associated services” said Daniella Weigner, Managing Director of Cinegy GmbH. “Using Cinegy technology in conjunction with Telstra’s workflow innovations will provide broadcasters with incredible flexibility to manage their content offerings through virtual environments, helping them deploy new services and channels to respond to special events, programming opportunities and new markets in these changing times.”

‘’By partnering with Cinegy, Telstra Broadcast Services is able to remove the shackles of traditional hardware-based solutions and capex cycles that stifle innovation’’ said Andreas Eriksson, Head of Telstra Broadcast Services. ‘’Our MediaCloud solution is setting the benchmark providing the ability to drive software with rapid ongoing development cycles, which is really powerful for our customers as it enables scale through innovation, responsive changes and agile workflows for new and existing offerings.’’

Telstra Broadcast Services has already secured significant playout services in the Australian broadcast market with more customer announcements expected soon.