Cinegy Partners With Telstra To Expand Its Broadcast Services

Telstra Broadcast Services (TBS), will be expanding its broadcast and playout service offerings based on the Cinegy platform. Cinegy is a provider of software technology for digital video processing, asset management, video compression and automation, and playout services.

Well-established products such as Cinegy Air, known for its scalability, efficiency as well as a feature-rich, intuitive usability, will form the backbone of Telstra’s playout service offering.

The global media industry is expanding to cloud-enabled and software-defined capabilities. Adding new playout capabilities, running on Cinegy software modules, to TBS’s existing global fiber and satellite networks, sets the company up to meet the evolving needs of the broadcast market.

“We’re delighted to be working with Telstra to help them deliver cloud-based playout and associated services” said Daniella Weigner, Managing Director of Cinegy GmbH. “Using Cinegy technology in conjunction with Telstra’s workflow innovations will provide broadcasters with incredible flexibility to manage their content offerings through virtual environments, helping them deploy new services and channels to respond to special events, programming opportunities and new markets in these changing times.”

‘’By partnering with Cinegy, Telstra Broadcast Services is able to remove the shackles of traditional hardware-based solutions and capex cycles that stifle innovation’’ said Andreas Eriksson, Head of Telstra Broadcast Services. ‘’Our MediaCloud solution is setting the benchmark providing the ability to drive software with rapid ongoing development cycles, which is really powerful for our customers as it enables scale through innovation, responsive changes and agile workflows for new and existing offerings.’’

Telstra Broadcast Services has already secured significant playout services in the Australian broadcast market with more customer announcements expected soon.

You might also like...

Standards: Part 11 - Streaming Video & Audio Over IP Networks

Streaming services deliver content to the end-users via an IP network connection. The transport process is similar to broadcasting and shares some of the same technologies but there are some unique caveats.

Designing IP Broadcast Systems: Routing

IP networks are wonderfully flexible, but this flexibility can be the cause of much frustration, especially when broadcasters must decide on a network topology.

Audio For Broadcast: Cloud Based Audio

With several industry leading audio vendors demonstrating milestone product releases based on new technology at the 2024 NAB Show, the evolution of cloud-based audio took a significant step forward. In light of these developments the article below replaces previously published content…

Future Technologies: New Hardware Paradigms

As we continue our series of articles considering technologies of the near future and how they might transform how we think about broadcast, we consider the potential processing paradigm shift offered by GPU based processing.

Standards: Part 10 - Embedding And Multiplexing Streams

Audio visual content is constructed with several different media types. Simplest of all would be a single video and audio stream synchronized together. Additional complexity is commonplace. This requires careful synchronization with accurate timing control.