NBC Sports Chooses Avid Media Production & Storage Solution For Olympic Winter Games Production

NBC Sports has selected Avid to provide media creation and storage solutions for its production of the XXIV Olympic Winter Games.

For more than two decades, NBC Sports has utilized Avid’s award-winning technology to deliver state-of-the-art coverage to viewers throughout the United States. NBC Sports’ broadcast teams will use Avid’s MediaCentral platform, Media Composer editing software, and shared storage solutions from its International Broadcast Center in Stamford, Conn., to drive remote and on-site production workflows for its production across multiple platforms.

“NBC Sports again relies on these tools to edit and deliver a wide variety of HDR, SDR, 50 and 60Hz content to each of our businesses, from cable to our Peacock streaming service,” said Darryl Jefferson, VP of Post Operations and Digital Workflow, NBC Sports & Olympics. “With every growth and change over the years, Avid has pivoted and helped NBC Sports’ effort with editing and media management workflow tools befitting the herculean production efforts of the Games.”

“The scale of creativity and throughput by NBC Sports’ production teams for these events is astounding and they redefine what’s possible for innovative event coverage each and every time,” said Jeff Rosica, CEO and President, Avid. “These events have consistently been a proving ground for new ideas, new technologies and new ways of working. It’s an honor for Avid to collaborate with NBC Sports.” 

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