Based in Kerava, the commercial broadcaster serves the whole of Finland and will use its new studio to expand its offering with a news service. This deployment by Alfa TV joins a 2019 studio installation used by the broadcaster, also powered by nxtedition.

Majority owned by Christian media ministry IRR-TV, Alfa TV has been delivering a broad range of content including live debates in the evening, via broadcast, cable and online starting in 2013. 

“We know nxtedition well and have full confidence in what the system can do for us; it is light enough to meet our current needs but powerful enough to grow with us,” said Alexander Store, from the technical team. “It has a good price/performance ratio and most importantly, it is user friendly making it easier for more people to make great content and ensures we can engage with our audience on linear, online and on social platforms.”

Alfa TV is expanding onto social media to engage its audience and one of the strengths of the nxtedition platform is said to be the speed with which video clips can be delivered to social media. The production team can define in and out points and publish with one click.

“This ensures social media is updated very quickly with interesting and relevant material from the broadcaster’s output,” says said Roger Persson, head of sales and marketing at nxtedition. “In an organisation with limited resources and staff but with a commitment to high quality programming, ease of use is a key requirement for the Finnish broadcaster. The configuration and workflows were developed by a team drawn from every part of the broadcaster’s organisation. 

The product’s production automation and asset management platform is built from a suite of microservices, running as virtual machines on COTS hardware. This, says Persson, allows the system to be configured to the specific needs of individual broadcasters, easy to maintain and use, and extremely cost-effective.