MainConcept And Adobe Expand Collaboration To Include Cloud

Companies extend agreement to license MainConcept SDK technology for use in Adobe applications.

MainConcept has extended its relationship with Adobe including its licensing agreements beyond the x86 architecture to include support for Apple M1 ARM architecture and cloud products across Windows and macOS.

Since 2001, Adobe has integrated MainConcept professional encoders and decoders into its software, starting with MPEG-2 and expanding over the years to include AVC/H.264 and HEVC/H.265, as well as AAC, DVDProHD and MPEG-4, and MainConcept’s full line-up of muxers, demuxers and other components to complete the package.

“We are committed to making sure that creatives who use Adobe Creative Cloud have the best tools,” said Abhi Singh, Senior Product Manager, Premiere Pro. “As more workflows move to the cloud, it’s even more important that editors and artists using Creative Cloud apps can experience the same performance, regardless of the operating system or architecture they’re using. MainConcept and the company’s codecs bring quality, performance, reliability and strong support.”

Today, Adobe uses over a dozen MainConcept SDKs (Software Development Kits) in its products. With many creators working on Mac computers, it is critical that those users not miss a beat when transitioning to new Apple hardware including M1, M1 Pro and M1 Pro Max.

Video production workflows often demand immense processing power and the flexibility to operate on various devices and in different formats. With the growth of ARM-based processors, it is crucial that video software providers re-architect their applications to provide a seamless user experience across platforms. One of the primary considerations is maintaining the performance advantages of using highly optimized encoders, decoders, and supporting components.

“This expanded development agreement is significant beyond the cloud,” said Deacon Johnson, SVP of IP Licensing & Strategy, MainConcept. “With Apple now using their own processers to power their MacBooks and iMacs, we have strong foundation for ensuring that Adobe software optimized for Macs and utilizing MainConcept codes will match the performance of the same software built for x86.”

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