Using "a leading cloud service provider" alongside its own in-house cloud MAM, Orchestrator, Globecast now allows its customers to take full advantage of cloud OPEX models for live 4K playout, with the inherent fast time to market and service flexibility. This includes the increasingly popular creation of pop-up channels.

Globecast further says it has “significantly” enhanced its Managed Cloud Network (MCN) solution, tailored for sports broadcasters and rights holders, with the launch of version 2.0. Globecast MCN allows customers to add value to an event to which they have bought rights by facilitating highly cost-effective, secure, cloud-based distribution of additional content. It means affiliates can air content specific to each affiliate without the additional cost of more fibre or satellite capacity. V2.0 now includes integration direct from the venue site to affiliates, removing any connectivity hurdles, providing a complete end-to-end solution. Through Orchestrator, customers have easy access to controlling which affiliates receive specific content based on rights purchasing. It also now includes support for the open-source and very popular SRT (Secure Reliable Transport) protocol alongside existing Zixi protocol support.

This year has seen the company expand its OTT solution portfolio with an end-to-end integrated service offering, optimising both business and technical approaches. It is partnering with a range of technology suppliers depending on market sector, providing bespoke services to satisfy each unique business case. This, it says, allows customers to maximise content monetisation across multiple screens. It is concentrating on key market sectors: telcos, broadcasters, sports rights holders and other live event organisers. The company has already announced a partnership with Viaccess-Orca and MainStreaming for OTT solution development.

Another partnership is with Gravity Media to support customers at FIFA World Cup 2022 providing end-to-end contribution, connectivity and production services.