MediaSaaS Adds To Its Platform

The digital archive transformation and migration capabilities of are now available on the platform.

Rather than the traditional route to complex infrastructures, mediaSaaS explains that its approach is through a cloud-hosted platform in which users add apps to deliver precisely the functionality required. Those apps – available in an online store – are created both by mediaSaaS and by third party vendors, like Cloudfirst.

“The mediaSaaS approach is very attractive, because it allows us to offer our archive transformation expertise direct to users, without the necessity for a lengthy sales and consultation process,” said Brian Campanotti, CEO of Cloudfirst. “Users can see our technology in the app store, try it, and if it works for them they can licence it immediately.”

“The need to move valuable archives to a secure and accessible digital environment is widely recognised,” Campanotti continued. “Working with mediaSaaS, users can access all the storage and processing they need, for instance using artificial intelligence in metadata enrichment, making the archive more valuable and readily monetised.”

Mike Shaw, COO of mediaSaaS, added “We established the company because we knew the pressures facing broadcasters and content owners: the need for absolute security, flexibility in functionality, agility in system scaling and capabilities, and of course cost-effectiveness.

“We built the platform to make it easy for big name companies in the industry to deliver their functionality as an app,” Shaw explained. “Everyone is familiar with the idea of adding targeted functionality through apps – we do it all the time on our phones and tablets. What we have done is offer the professional broadcast and content world the same easy flexibility, so they can build precisely the architecture they need in a timescale which is compressed to maybe just a few days for design, proof of concept and large-scale roll-out.”

The mediaSaaS platform is virtualised, making it equally suitable for hosting in the commercial cloud like AWS; in a media specialist cloud like Wasabi; or even in a storage and processing network on premises from vendors like Object Matrix. 

You might also like...

Why AI Won’t Roll Out In Broadcasting As Quickly As You’d Think

We’ve all witnessed its phenomenal growth recently. The question is: how do we manage the process of adopting and adjusting to AI in the broadcasting industry? This article is more about our approach than specific examples of AI integration;…

Designing IP Broadcast Systems: Integrating Cloud Infrastructure

Connecting on-prem broadcast infrastructures to the public cloud leads to a hybrid system which requires reliable secure high value media exchange and delivery.

Video Quality: Part 1 - Video Quality Faces New Challenges In Generative AI Era

In this first in a new series about Video Quality, we look at how the continuing proliferation of User Generated Content has brought new challenges for video quality assurance, with AI in turn helping address some of them. But new…

Minimizing OTT Churn Rates Through Viewer Engagement

A D2C streaming service requires an understanding of satisfaction with the service – the quality of it, the ease of use, the style of use – which requires the right technology and a focused information-gathering approach.

Production Control Room Tools At NAB 2024

As we approach the 2024 NAB Show we discuss the increasing demands placed on production control rooms and their crew, and the technologies coming to market in this key area of live broadcast production.