Broadpeak, a French provider of content delivery network (CDN) and video streaming technology for content providers and pay TV operators, has announced the next generation of its BkYou ad personalization package.
Featuring new ad preparation capabilities, this gives pay TV operators and content providers an end-to-end package for ad insertion, supporting the process of ad personalization from origin server to transcoding, packaging, and delivery to end user devices. It can also generate reports giving deeper insights into ad consumption.
“Consumer demand for personalized content, including ads, has really ramped up globally,” said Jacques Le Mancq, CEO at Broadpeak. “With the latest version of our BkYou ad personalization solution, we’re helping customers address this important trend. New features, such as ultra-fast transcoding, end-to-end management, and ad packaging, streamline the delivery of targeted advertising so that operators and content providers can enhance opportunities for monetization.”
Broadpeak has increased the number of ads that operators and content providers can support in their library offering. This brings more ad choices and additional possibilities for video monetization, the company argued. BkYou has also been optimized with faster transcoding and an ad fallback mechanism that maximizes the number of ad impressions, while reducing errors.
Finally, Broadpeak has enhanced BkYou with new ad hosting and ad packaging capabilities, on top of the existing manifest manipulator features. This, said Broadpeak, ensures targeted ads can be better addressed during popular live events while also supporting VOD and cloud PVR use cases.
You might also like...
Contextual TV advertising is emerging as a big winner from the demise of cookies for tracking user behaviour in the wake of privacy concerns and legislation such as the EU’s GDPR (General Data Protection Regulation) implemented in May 2018.
DVB has added watermarking as an option for signalling where targeted ads or other content should be inserted within linear broadcast streams. This is an update to its DVB Targeted Advertising specification originally unveiled in November 2019. The addition is aimed…
The programmatic advertising field is heating up as Luxembourg based broadcaster RTL Group sells its platform SpotX to US online ad group Magnite for $1.17 billion.
Recent survey data charting loss of viewers and revenues to OTT service providers and digital platforms makes grim reading for traditional commercial broadcasters and pay TV operators, as the Covid-19 coronavirus pandemic accelerates these trends that were already taking place.
TV audience measurement has been moving steadily from households to individuals in line with the decline in family viewing around the big screen and rise in OTT consumption on connected devices.