ITV Live Streams With Vualto
British Touring Cars Championship streamed over ITV Hub.
Vualto, which specializes in video streaming and DRM, says that ITV chose its event orchestration technology to deliver live streamed events via the ITV Hub video-on-demand service. This also featured the firm’s DRM protection.
In order to drive incremental views and make the broadcasting of more niche events via the ITV Hub, Vualto explains that its partnership with ITV will enable the broadcaster to explore more of its existing sports rights. ITV selected Vualto to deliver the necessary infrastructure to enable the spinning up of pop-up channels for the streaming of live events via its ITV Hub.
Vualto’s Control Hub provides ITV with “dynamic event orchestration”, allowing for the scaling up of resources for a live streaming event immediately before it begins and ability to scale down once it is over, enabling the broadcaster to save on cloud-hosting costs that would otherwise be accrued from having the service continuously running.
Vinay Kumar Gupta, Senior Architect - ITV Video Platform, comments: “We are committed to providing our viewers with the best range of content, and our long-term focus is on delivering that choice via our ITV Hub platform. Vualto’s solutions and expertise have been invaluable in delivering the necessary infrastructure to ensure the commercial success of some of our more niche sporting events, and we look forward to the next stage of the project.”
Following a successful first test with ITV via its ITV Hub platform for the British Touring Car Championship, Vualto will deliver further support for a calendar of live event streams, including more sporting events.
You might also like...
The Business Cost Of Poor Streaming Quality
Poor quality streaming loses viewers at an alarming rate especially when we consider the unintended consequences of poor error reporting on streaming players.
Future Technologies: Asynchronous Transport
In this first in a series of articles considering technologies of the near future and how they might transform how we think about broadcast, we begin with the potential for asynchronous transport streams.
Next-Gen 5G Contribution: Part 1 - The Technology Of 5G
5G is a collection of standards that encompass a wide array of different use cases, across the entire spectrum of consumer and commercial users. Here we discuss the aspects of it that apply to live video contribution in broadcast production.
Why AI Won’t Roll Out In Broadcasting As Quickly As You’d Think
We’ve all witnessed its phenomenal growth recently. The question is: how do we manage the process of adopting and adjusting to AI in the broadcasting industry? This article is more about our approach than specific examples of AI integration;…
Designing IP Broadcast Systems: Integrating Cloud Infrastructure
Connecting on-prem broadcast infrastructures to the public cloud leads to a hybrid system which requires reliable secure high value media exchange and delivery.