Technical advances in regionalization and personalization for Ad insertion are helping broadcasters leverage revenues from OTT and VOD. Improved granularity in distribution facilitates refined targeting of advertising giving broadcasters and advertisers unprecedented access to discerning viewers.
Adaptive Bit Rate models offer major advantages over traditional SDI infrastructures as there is generally no need to return the video and audio to baseband before inserting the localized Ad break. Instead, IP transport streams facilitate switching in the IP domain enabling the quality of the pictures and sound to be maintained, thus maintaining the viewers quality of experience.
Synchronizing schedules with splice timing is essential for Ad Insertion, especially for live sports events where the program may over or under run. Not only do we now need to consider the video and audio, but we must understand how we manipulate the manifest files to enable seamless switching.
This Essential Guide, written by guest author Tony Jones, Principal Technologist at MediaKind, describes how ABR Ad insertion works. He discusses the general principles as well as digging deep into the manipulation of IP streams and manifest files.
Download this Essential Guide today if you are an engineer, technologist, their manager, or somebody who needs to understand dynamic Ad insertion to achieve advertising regionalization and personalization.
You might also like...
NDI (Network Device Interface) is a free protocol for Video over IP, developed by NewTek. The key word is “free.”
NAB have announced the show scheduled for October 2021 has been cancelled.
In the last article in this series we looked at how KVM improves control, reliability, security and integration for multiple devices and cloud systems. In this article, we look at how latency is addressed so that users have the best…
The film and TV business is a prominent producer of things that were once very expensive, but which have become much more affordable as developments overtook them. That’s never clearer than when browsing everyone’s favorite auction website, which has…
The need for synchronization rears its head in so many different endeavors that it has to be accepted as one of the great enabling technologies.