Essential Guide: Advertising, Regionalization & Personalization
June 9th 2020 - 09:00 AM
Technical advances in regionalization and personalization for Ad insertion are helping broadcasters leverage revenues from OTT and VOD. Improved granularity in distribution facilitates refined targeting of advertising giving broadcasters and advertisers unprecedented access to discerning viewers.
Adaptive Bit Rate models offer major advantages over traditional SDI infrastructures as there is generally no need to return the video and audio to baseband before inserting the localized Ad break. Instead, IP transport streams facilitate switching in the IP domain enabling the quality of the pictures and sound to be maintained, thus maintaining the viewers quality of experience.
Synchronizing schedules with splice timing is essential for Ad Insertion, especially for live sports events where the program may over or under run. Not only do we now need to consider the video and audio, but we must understand how we manipulate the manifest files to enable seamless switching.
This Essential Guide, written by guest author Tony Jones, Principal Technologist at MediaKind, describes how ABR Ad insertion works. He discusses the general principles as well as digging deep into the manipulation of IP streams and manifest files.
Download this Essential Guide today if you are an engineer, technologist, their manager, or somebody who needs to understand dynamic Ad insertion to achieve advertising regionalization and personalization.
Supported by
You might also like...
The Changing Face Of Live Sports: Part 1 - The Rise Of Nimble Production
Live sports broadcasting has always been the preserve of big leagues and big broadcasters with the infrastructure, the clout and the resources to match. But it is no longer the only game in town.
Standards: Audio - High Efficiency Audio Codecs (HE-AAC)
HE-AAC builds on the foundations of AAC to deliver near CD-quality audio at bitrates as low as 32 kbps, making it the codec of choice for mobile TV, digital radio and low-bandwidth streaming. This guide unpacks the key technologies behind its…
IP Security For Broadcasters 2026 – The Psychology Of Security
As engineers and technologists, it’s easy to become bogged down in the technical solutions that maintain high levels of computer security. But as the boundaries between traditional broadcast engineering and IT continue to dissolve, the first port of call i…
Standards: Audio - Advanced Audio Coding (AAC)
AAC succeeded MP3 by delivering better quality at lower bitrates. This guide examines how it works, compares the leading encoder implementations, and explains where it sits within the broader MPEG audio standards landscape.
Broadcast Standards - The Science Of AI: New Foundations
We begin this series with the foundational building blocks of AI. Basic principles, the technology stack and the types of AI based upon it, and how to apply them effectively in a broadcasting enterprise.