Essential Guide: Advertising, Regionalization & Personalization

June 9th 2020 - 09:00 AM
Tony Orme, Editor at The Broadcast Bridge

Technical advances in regionalization and personalization for Ad insertion are helping broadcasters leverage revenues from OTT and VOD. Improved granularity in distribution facilitates refined targeting of advertising giving broadcasters and advertisers unprecedented access to discerning viewers.

Adaptive Bit Rate models offer major advantages over traditional SDI infrastructures as there is generally no need to return the video and audio to baseband before inserting the localized Ad break. Instead, IP transport streams facilitate switching in the IP domain enabling the quality of the pictures and sound to be maintained, thus maintaining the viewers quality of experience.

Synchronizing schedules with splice timing is essential for Ad Insertion, especially for live sports events where the program may over or under run. Not only do we now need to consider the video and audio, but we must understand how we manipulate the manifest files to enable seamless switching.

This Essential Guide, written by guest author Tony Jones, Principal Technologist at MediaKind, describes how ABR Ad insertion works. He discusses the general principles as well as digging deep into the manipulation of IP streams and manifest files.

Download this Essential Guide today if you are an engineer, technologist, their manager, or somebody who needs to understand dynamic Ad insertion to achieve advertising regionalization and personalization.

Supported by

You might also like...

Timing: Part 2 - The Birth Of Video Recording

The peculiarities of the motion of planet Earth are responsible for much more than seasons and the midnight sun and it took a while before it was all figured out.

Timing: Part 1 - Sidereal Or Solar?

The subjects of timing, synchronizing and broadcasting are inseparable and in this new series John Watkinson will look at the fundamentals of timing, areas in which fundamental progress was made, how we got where we are and where we might…

The Sponsors Perspective: Emerald - Moving The KVM Story Forward

KVM (keyboard, video, mouse) switching and KVM extension provide access to critical IT assets. They might be deployed to give desktop users access to multiple computers from a single console, keyboard, and mouse, or implemented by facilities to enable distribution…

Diversified Systems Builds Cost-Effective IP Network For Power Station At BerkleeNYC

A number of new production facilities are now being designed and built around the ST 2110 standard for video over IP, but the cost has been prohibitive for many others. The engineers at Diversified Systems Inc. (DSI), a veteran systems integrator,…

SOLVING IP ROUTING FOR BROADCASTERS: PART 2 - NMOS Progress For Broadcast Control

IP networks are delivering outstanding success for broadcasters, both in terms of scalable functionality and flexibility. And the recent NMOS suite of specifications is improving integration and control, with IS-06 and IS-07 accelerating the process.