The Benefits of Cloud-Based Video Service Operations

With near unfettered access to portable media players of all types and faster networks, consumers are increasingly migrating to video providers that serve them best. Quality and reliability are the key drivers for loyal and recurring engagement.

However, as the models of video consumption continue to shift, conventional approaches to video processing and delivery become more and more challenging to use and maintain, add significant capital expense and struggle to keep pace with evolving industry standards. This has left video providers questioning their existing approaches and seeking new, more efficient ones to stay competitive.

With the advent of cloud-based video processing and delivery, video providers can now deliver reliable, broadcast-grade video services with the flexibility and ease of use of a cloud service, while only paying for what they use.

For those considering migration to cloud-based services, The Broadcast Bridge has published an essential E-Book entitled “Video Processing and Delivery Moves to the Cloud” created by AWS Elemental that provides real-world guidance to help video services move away from costly infrastructure investments and toward simple, pay-as-you-go services that let them focus resources where they can make the greatest impact.

Amazon Web Services first coined the term “undifferentiated heavy lifting” to describe the work that organizations do to plan, purchase and maintain their IT infrastructure. In an effort to overcome the shortcomings of traditional video infrastructure and to lessen undifferentiated heavy lifting, video providers must leverage cloud-based solutions from technology vendors in order to reduce the role of hardware-based solutions in the video workflow.

In this Broadcast Bridge E-Book, readers will learn how to choose whether to migrate all or a portion of your streaming video infrastructure to a cloud-based architecture, and why it makes practical and financial sense.

You might also like...

BT Sport’s Live VR 360 Coverage Of Premier League Brings Fans Closer To The Action

While the merits of 8K delivery is being debated by broadcasters around the world, some are moving forward with plans to deploy the high resolution quality in creative ways that engage viewers and encourage them to interact with a live…

PTP V2.1 – New Security & Monitoring For IP Broadcast Infrastructures - Part 2

In the last article in this series, we looked at how PTP V2.1 has improved security. In this part, we investigate how robustness and monitoring is further improved to provide resilient and accurate network timing.

Field Report: NewTek Spark Plus 4K

NDI (Network Device Interface) is a free protocol for Video over IP, developed by NewTek. The key word is “free.”

NAB 2021 Cancelled

NAB have announced the show scheduled for October 2021 has been cancelled.

PTP V2.1 – New Security & Monitoring For IP Broadcast Infrastructures - Part 1

Timing accuracy has been a fundamental component of broadcast infrastructures for as long as we’ve transmitted television pictures and sound. The time invariant nature of frame sampling still requires us to provide timing references with sub microsecond accuracy.