Automation, interoperability, and scaling are overarching themes at NAB 2025, associated with continued progression of hybrid video services that are tilting more and more towards streaming. For monitoring and compliance, this means increasing integration across the whole workflow and content lifecycle, with boundaries between quality of playout and the underlying content continuing to blur. AI is naturally featuring much more than even a year ago at almost all levels, now being employed from high level quality control down to deep content analysis of value for personalization as well as compliance monitoring.
At NAB Show 2025, Appear is unveiling the X5, a powerful and cost-efficient extension of its X Platform, designed to provide unparalleled flexibility and performance for broadcasters, streaming platforms, and media operators.
Hybrid workflows combining cloud and on-premise systems, and application of AI for personalization, are major streaming themes for NAB 2025. There is an even stronger focus on remote production than at previous shows, especially for live sports. Security of live streams remains an ongoing challenge being addressed by vendors in that field, while mobile delivery to smartphones via 5G Broadcast has also risen up the agenda.
How to enhance SRT edge-cloud delivery by addressing broadcast and IT engineers complex SRT monitoring challenges.
It is time to consider the state of the US TV Transmission industry and how this might be reflected on the NAB 2025 show floor.
Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9. Comcast Technology Solutions utilizes BATON to ensure high-quality content delivery, and BATON Version 9 offers a new engine and web framework, along with expanded support for checks, formats, and features. These enhancements contribute to increased efficiency and improved user experience for Comcast Technology Solutions media QC operations.
Playout is moving to the public cloud as broadcasters take this next step in their strategies for master control, even as some analytics functions are being drawn back towards on premise systems. This will be reflected by the offerings and demonstrations at NAB2025, many of which will also be aligned with other major trends or themes. These include assimilation of FAST (Free Ad Supported TV) channels into broadcast bouquets, and integration of remote production with playout. FAST is particularly hot in the US, while a number of sports channels are grappling with live playout from remote events. As expected, AI is weaving these threads together.
Heartland Video Systems, Inc. (HVS), a leader in video systems integration and ATSC 3.0 solutions, collaborated with the FOX Television Stations in Los Angeles to configure and deploy a custom Statistical Multiplexing (StatMux) solution for KTTV (Los Angeles). Designed to optimize bandwidth allocation without impacting ATSC 3.0 tuners, this advanced configuration ensured a superior broadcast experience for The Big Game that aired on February 9th.
