We continue our series discussing the current lack of sufficient streaming infrastructure capacity to meet demand if the current rate of consumer transition to streaming services continues. Here we have an assessment of the key industry wide objectives that future video streaming infrastructure would need to meet, to satisfy the demands of full-scale streaming.
Major French media group RMC BFM has selected Broadpeak’s server-side ad insertion (SSAI) solution, delivered via the broadpeak.io SaaS platform, to power dynamic advertising experiences across its TV and radio streaming channels.
Globecast, a leading provider of broadcast, media and entertainment managed services, has announced a partnership with RACER Network, the global motorsports television network headquartered in Indianapolis, Indiana.
NAGRAVISION has announced that United Cloud, end-to-end solutions provider for telecoms and media, will continue to leverage NAGRA NexGuard Forensic Watermarking within its antipiracy platform for their clients in seven European markets.
The continuing rise in streaming combined with a swing away from third party to first party data is driving broadcasters to seek new ways of engaging and reaching viewers for both content and ad targeting. Some video service providers are turning to plain old SMS texting for reaching audiences because of its ubiquity and its newfound ability to incorporate short video clips directly in the text body.
Measuring Quality of Experience (QoE) as perceived by viewers has become critical for monetization both from targeted advertising and direct content consumption.
Today, most broadcasters deliver less than 10% of their total viewing hours via OTT streaming services. As that shifts to streaming first delivery the Tsunami will be big… so what can be done about it?
Pixel Power (A Rohde & Schwarz Company) has recently been working with France Télévisions, the French national public TV broadcaster, on a number of projects focused on operational efficiencies. The latest stage of this ongoing relationship has seen the adoption of Pixel Power’s PRISMON multiviewer and media monitoring platform. This has helped France-tv to migrate the playout of five premium channels from the same number of dedicated control rooms to a single master suite, while still providing the control and quality monitoring demanded by a major broadcaster.
