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This year’s FCC mandate on closed captioning need not be seen as yet another weight on broadcasters’ backs. Implemented as part of an automated system or outsourced to a qualified provider, adding accurate and immediate closed captions is another way for viewers to search and find your content.
TV broadcasters in the U.S. looking to re-run live programming online must implement the same closed captioning on their online video. Effective January 1st, 2017, the FCC regulation mandates closed captioning for all video montage clips that are published over the web if that same programming was captioned when shown live on TV in the U.S.
In the last article on Cloud Broadcasting we looked at reliability and the client-server model in Amazon Web Services high availability zones. In this article, we look more at cloud security, a very emotive word in the IT community.
As web browsers move rapidly to sunset their support for Flash, companies that rely on Flash for video playback are being forced to make changes. Apple has led the charge in driving the need for this change by disabling Flash by default in Safari 10, and Chrome and Firefox are quickly following suit. Some media companies migrated to HTML5 video players in early 2016 in anticipation of these industry-wide changes, but others have remained in a ‘wait-and-see’ mode to see if Flash really is going away. Companies that haven’t moved to an HTML5 video player are now stuck between a rock and a hard-place. For them, it’s either risk the impact of Flash being disabled and react as needed, or remove this risk at the expense of making this migration an immediate priority. The reticence of those that remain reliant on Flash has to do with not being able to properly evaluate the risk and effort involved.
We’ve been closely involved in this transition with our customers, providing us a diverse and holistic view of what all is involved. Here are the major things you can expect, and why moving to HTML5 video sets your company up for future success.
The future of over-the-air broadcast TV is clouded by a lack of technical planning. There are no national frequency plans for Repack, nor are there any plans for simulcasting or subsidized converters for the ATSC 3.0 transition. Broadcast engineers must be keenly aware of and plan for known future scenarios that have no plan, such as Repack and ATSC 3.0. Every station and market is on literally its own.
In the world of pay-TV there is only one constant: the need for robust content protection. Despite standardization efforts across the industry, device fragmentation still poses a challenge for pay-TV service providers that want to offer secure premium content over the internet.
From PCs to tablets to smartphones, different video-enabled devices employ different security techniques to protect their content. While all platforms will implement a digital rights management (DRM) client or support a downloadable DRM component, the level of protection on offer differs widely.
In the last article on Cloud Broadcasting we looked at the concept of “Cloud Washed” and “Cloud Born” and the considerations vendors must look at when delivering true cloud systems. In this article, we look more at resilience and cloud system up time.
Video-on-demand (VOD) is here to stay. Almost two thirds of respondents to a Nielsen study of more than 60 countries say that they now watch some form of VOD content. The rise of over-the-top (OTT) video delivery has itself been astonishing. Simply put, traditional ways of watching TV have been changing fast. The steady shift from linear TV has led to an entirely new set of consumer habits and expectations. It is younger audiences, in particular, that are forcing the change: they are increasingly demanding with their desire to watch what they want, when they want, and on the device they have to hand.
There are more than 2.7 million adverts for devices that play out illegal streams of live content on e-commerce websites like Amazon, eBay and Alibaba according to research by Irdeto. The value of the billions of dollars broadcasters and content owners spend on live sports and entertainment content is undermined by online piracy. Because of this, pay TV services have become more expensive than ever before because they need to compete for viewers and subscribers while spending huge amounts on media rights.
