The way consumers engage with content is constantly shifting and at a faster pace than ever before, leaving the television industry playing catch up. Broadcasters, production companies and content producers around the globe are seeing the complexities in production and distribution soaring, increasing costs with lower revenue per asset. At the same time, the TV production world has struggled to keep pace with the twin drivers of technological advancement and evolving consumer viewing behavior.
Barring the unexpected, the broad themes of 2021 in broadcasting and media entertainment have already been sculpted by the unprecedented events of 2020.
The industry experienced futureshock head-on in 2020. The impact will take a long time to unwind but it’s already clear that some changes will be profound and not all of them bad. In part 2 we look at what sports and sportscasters need to do to change the live experience to make money and AI’s growing role in the ecosystem.
If we could have a “Year of the Engineer”, then I am firmly of the opinion that 2020 would be it. Lockdown has demonstrated unprecedented imagination, ingenuity and tenacity, especially for our engineering community.
All industry sectors have been impacted by Covid-19 during 2020 and broadcasting is no exception, with a common theme being acceleration of trends already in train, both positive and negative.
As TV broadcasters struggle to stay on air during the pandemic, the FCC has released the map to the future NextGen TV Broadcast Internet world.
After a year like 2020, predicting the future is scary business. However there are several leading-edge technologies—many borrowed from the IT and consumer-facing industries—that certainly look to make a significant impact on video production and broadcasting in 2021. Here are some, in no particular order, that will see continued implementation and streamline production and distribution workflows. To date we’ve seen these new tools begin to alter the way video production and distribution is done, helping the industry move forward and media businesses grow, and that’s certain to continue in new and exciting ways.
The industry experienced futureshock head-on in 2020. The impact will take a long time to unwind but it’s already clear that some changes will be profound and not all of them bad. These changes include remote workflow permanency, virtual production shifts from exotic to routine and genuine efforts to save the planet. Here’s hoping.
