This is a group of designers and professional photographers focused on studying how photographers work, and developing inventive new carrying solutions to meet their needs.
By focusing on “speed” and “accessibility,” we prepare photographers to Be Ready “Before The Moment,” allowing them to document those historic moments that reflect their personal visions and artistic talents. For some companies, it is only about the product. For us, it is more: It is about supporting photographers doing their job. If we can design products that help photographers travel easier, take pictures faster, and organise their gear more efficiently, then we will have accomplished something beyond the bags themselves.