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There is much talk of 8K ranging from film studios to broadcasters looking to shoot world-class sports events. The Winter Olympics was covered at 8K resolution – proving it's no longer a lab experiment. But is there an advantage in ever increasing resolutions, and what is the business case?
Since the beginning of motion pictures and of television, directors and engineers have been on a quest for better pictures in order to convey artistic intent, or greater realism. This quest includes a move to more pixels, higher frame rates, higher dynamic range, and wider color volume. These together can deliver subtler and more realistic scene rendition and reduced motion artifacts. However, there are constraints, some from the laws of physics, and some from the cost of producing, distributing and delivering higher data rates.
Marketers like large numbers, hang the physics of realising an image and the psychovisual complexities of rendering a scene into the visual cortex.
We saw all this with HD. Most European countries adopted 1080 interlaced HD, disregarding tests that showed 720p50 pictures looked better. We know that to avoid the artefacts of interlace vertical resolution had to be sacrificed, so a progressive scan picture with fewer lines looked sharper, but the number 720 was not that much more than the old SD standard of 625 lines. The detail that the SD picture had only 576 active lines was irrelevant, it’s all about numbers. On top of that the public were sold 1080P receivers, when broadcasts were interlaced, OK you could view 24P movies, but even today, 1080P remains overlooked, passed over in the numbers game.
Sony Announces A 4K 60p Pan-Tilt-Zoom Camera With AI-based Auto Framing
Sony Electronics is releasing a flagship 4K 60p pan-tilt-zoom (PTZ) camera model with an integrated lens, the BRC-AM7. Incorporating PTZ Auto Framing technology, which uses artificial intelligence (AI) technology for advanced recognition, the camera facilitates accurate and natural automatic tracking of moving subjects. These innovations enable simplified high-quality video productionStandards: Part 8 - Standards For Designing & Building DAM Workflows
This article is all about content/asset management systems and their workflow. Most broadcasters will invest in a proprietary vendor solution. This article is designed to foster a better understanding of how such systems work, and offers some alternate thinking for those interested in building their own systems. …Future Technologies: Asynchronous Transport
In this first in a series of articles considering technologies of the near future and how they might transform how we think about broadcast, we begin with the potential for asynchronous transport streams. …Virtual Production At America’s Premier Film And TV Production School
The School of Cinematic Arts at the University of Southern California (USC) is renowned for its wide range of courses and degrees focused on TV and movie production and all of the sub-categories that relate to both disciplines. Following real-world industry trends, as it always has, last fall the schoolVideo Quality: Part 1 - Video Quality Faces New Challenges In Generative AI Era
In this first in a new series about Video Quality, we look at how the continuing proliferation of User Generated Content has brought new challenges for video quality assurance, with AI in turn helping address some of them. But new issues are raised as the lines between content generation, qualityIkegami Announces Four New Additions To Its Broadcast-Quality Production Equipment Range
Ikegami announces new HDK-X500 3-CMOS HD Camera, OCP-500 Operation Control Panel and Video Monitors. …SD/HD/UHD & SDR/HDR Video Workflows At NAB 2024
Here is our run down of some of the technology at the 2024 NAB Show that eases the burden of achieving effective workflows that simultaneously support multiple production and delivery video formats. …Quasar Science Introduces ‘Ossium Ladder’ Tube Light Rigging Solution
Quasar Science, a provider of advanced lighting solutions and a Videndum brand, has announced the release of the Ossium Ladder, a flexible tube light rigging solution. …