Microsoft Corporation (Companies)

Media and cable companies are looking to streamline their operations and engage their audiences through compelling, personalized content experiences and targeted advertising. Microsoft solutions enable collaboration and new mobility scenarios to improve content development, and provide business intelligence and big

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Codec War More Like Succession (Featured / Editorial)
May 17th 2018 - 08:00 AM

Release of the AV1 codec from the Alliance for Open Media (AOM) in March 2018 was supposed to mark the start of a heated battle with the H.265 (HEVC) codec for supremacy in the converging world of video entertainment, but for the time being they are more likely to coexist relatively peacefully in parallel universes.

HEVC Versus AV1: A Revue (Featured / Editorial)
May 19th 2020 - 08:00 AM

Now that AV1 has entered the market, it’s a perfect time to review the future of video streaming. With Apple joining the Alliance for Open Media (AOM) in January 2018, practically all major tech leaders are on board and AV1 looks to be in good shape for becoming a widespread standard in the near future.

But let’s not sign the death warrant for HEVC so hastily. HEVC is delivering on its promise of halving bitrates and quality pictures while AV1 is barely out of the lab. The gloves may be off, so this article weighs the benefits and the negatives of HEVC and its ‘royalty free’ alternative before the bell rings for round 1.

AI: Real or Hype? (Featured / Editorial)
May 3rd 2020 - 08:00 AM

Many software applications claim Artificial Intelligence (AI) or machine learning as their underlying power. Is this just marketing hype, or is AI a really useful technology for the media and entertainment sector?

AI is not new, it’s been around for half a century or so, but it is only recently that the term has been cropping up in product descriptions. So, what is it and what potential does it have for this sector?