ZEISS Adds Four New Focal Lengths To Supreme Prime Radiance Family April 30^th 2021 - 09:00 AM

The 18 and 135 millimeter focal lengths add telephoto and wide-angle specialties to the seven focal lengths available to date. The new 40 and 65 millimeter lenses enhance the standard range, meaning that the ZEISS Supreme Prime Radiance family, as a self-contained series, now covers all possible applications for high-end film production.

VA Digital Hire Purchases First FUJINON Premista 19-45mm Lens In Australia March 5^th 2021 - 09:30 AM

Leading Australian film and television rental house, VA Digital Hire, has purchased and taken into stock the first new FUJIFILM FUIJINON Premista 19-45mm wide-angle zoom lens in Australia.

FUJIFILM Unveils Two 8K Ultra HD Broadcast Lenses January 28^th 2021 - 09:00 AM

A box-type zoom lens with the world’s highest 66x magnification and a portable zoom lens with the world’s widest 7.6mm focal length will be released in February 2021.

Panavision LINK HDR On-Set System Employs Leader LV5350 September 28^th 2020 - 01:50 PM

With high dynamic range rapidly becoming the new production standard, filmmakers need the proper tools to make the most of it both creatively and technically. Fueled by the talent and technology leadership at Panavision and Light Iron, Panavision’s LINK HDR addresses the challenge of viewing HDR images throughout the…

Lindsey Optics Introduces First Ever FSND Rota-Grad Filters September 22^nd 2020 - 01:50 PM

Lindsey Optics adds a new twist on FSND filters with its unique range of Brilliant² Rota-Grads. This family of rotating full spectrum graduated neutral density filters fits directly into popular 4x5.65 rod-mounted matte boxes and clip-on style, where rotation of a 4x5.65 filter was uncommon—until now.

Ikegami Unveils Compact Multi-Role 4K HDR Camera July 21^st 2020 - 12:05 PM

Ikegami has introduced the UHL-F4000, a compact and lightweight 4K HDR camera with very low power consumption. Designed for use in applications such as aerial video capture and studio robotics, it is capable of capturing broadcast quality color video across an extremely wide range of night or daytime conditions. Image…

Blackmagic Unveils A Whopping 12K Digital Cinematography Camera July 20^th 2020 - 11:00 AM

After hinting for months that it was working on a new high-resolution production camera for digital cinematography, Blackmagic Design announced the new Ursa Mini Pro 12K—for under $10,000. The camera is targeted at high-end filmmakers looking for pristine RAW recording in multiple resolutions. The camera begins shipping to select DPs i…

Matthews Intros New Docking System May 18^th 2020 - 01:00 PM

Clever system combines popular products to create a new solution.

Fujinon Unveils Extremely Long 4K Lens For Live Sports Production May 13^th 2020 - 10:00 AM

FujFilm has introduced a 4K-compatible broadcast lens with an extremely high zoom ratio of 125X. The new UA125X8BESM (UA125X8), is one of the newest additions to Fujinon’s UA Series of 4K lenses. It features improved optical image stabilization technology.

Fujinon Adds Advanced Focus To New UA 107 Box Lens May 11^th 2020 - 10:00 AM

Fujinon has updated its UA107x8.4 4K broadcast lens with Advanced Focus (AF) capability, making it among the first 4K box lenses to feature AF features.

Atomos Expands Ninja Range May 7^th 2021 - 09:30 AM

An update to Ninja V includes the option for H.265 codec upgrade. Meanwhile, Ninja V+ - is built for Apple ProRes RAW 8K productions, and Ninja Stream - 4Kp60 HDR for a high-quality social distancing production environment.

MRMC’s Polymotion Chat Camera Tracking System Revamped May 6^th 2021 - 09:00 AM

Mark Roberts Motion Control (MRMC) has upgraded its innovative Polymotion Chat automated camera control software to provide new tiered access points to its ground-breaking technology.

Sony Announces Latest IP And Cloud Solutions May 4^th 2021 - 11:00 AM

Sony says it has worked to match recent dramatic changes in market needs with useful and pragmatic innovations including new IP extender tools.

Litepanels Launch Gemini 1x1 Hard RGBWW LED Panel April 30^th 2021 - 11:00 AM

Litepanels, part of the Vitec Group, has added to its Gemini RGBWW LED panel range.

Teradek’s Cube 700 Series Encoders Joins NDI Ecosystem April 30^th 2021 - 10:00 AM

Teradek joins the NDI ecosystem to power its innovative line of encoders: Teradek Cube 705 and Teradek Cube 755. By purchasing an NDI license, Cube owners can use NDI to send video over IP with more ease and efficiency.

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