The World Of OTT (Content Pt3) - Optimizing Encoding & Contribution For Live OTT April 6^th 2021 - 09:00 AM

OTT has dramatically expanded the range of delivery outlets for content and continues to do so. This has had a direct effect on content production, enabling almost any organization or person to create and distribute live content, which has increased the volume of content being created. Whether this content is…

Mediapro’s MAM Strategy Is Spanning The Globe March 29^th 2021 - 09:00 AM

As company mergers, acquisitions and extensive rights management agreements have become part of the new media landscape, it has created large multi-national conglomerates that span the globe. This in turn has revealed the need for IT networking technology and complex software orchestration that tie all of the disparate locations together…

The World Of OTT (Infrastructure Pt6) - Internet Exchanges & The Growth Of OTT March 23^rd 2021 - 09:00 AM

Demand for bandwidth is growing at a remarkable rate. The demand is so high that Equinix’s Global Interconnection Index (GXI) Volume 4 forecasts a 45% CAGR specifically for interconnection bandwidth from 2019-2023. This will bring global interconnection bandwidth, used specifically by businesses that need to guarantee throughput capacity, from 5,000 Tbps in 2020 t…

The World Of OTT (Business Pt1) - Improving Monetization Through Addressable Advertising March 9^th 2021 - 09:00 AM

OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively.

The World Of OTT (Content Pt2) - Live Production & Distribution February 23^rd 2021 - 09:00 AM

The effect of OTT-based delivery is wide-reaching, stretching all the way back to the original content production domain and creating new technical requirements and opportunities.

The World Of OTT (Content Pt1) - Content Origination January 20^th 2021 - 09:00 AM

Content Origination is in the midst of significant transformation, like all parts of the OTT video ecosystem. As OTT grows and new efficiencies are pursued, Origination must play its part as a fundamental element of the delivery chain. But Origination is not just about smooth and efficient content delivery. It’s…

The World Of OTT (Infrastructure Pt5) - CDN For Live And VOD December 31^st 2020 - 09:00 AM

CDNs are much more than just high-speed links between ISPs. Instead, they form a complete ecosystem of storage and processing. In this article we look at the different workloads for Live and VOD to understand better how they operate.

The World Of OTT (Infrastructure Pt4) - Evolving CDNs To Improve OTT December 30^th 2020 - 09:00 AM

To attract and retain an audience, OTT services must provide excellent customer experience by delivering content at the highest possible quality. Service must be smooth, uninterrupted and in the resolution required by the customer. This is one of the key ways OTT will continue to attract more viewers and fulfil…

The World Of OTT (Infrastructure Pt3) - OTT’s Unique Storage Requirements December 18^th 2020 - 09:00 AM

Central storage systems for OTT are unique in the world of media storage. They combine a set of requirements which no other media use case has to handle.

The World Of OTT (Infrastructure Pt2) - The Main Components Of The OTT Ecosystem November 6^th 2020 - 09:00 AM

All video services begin with some form of content production and acquisition, so we will assume this is constant regardless of the content distribution method.

Electricity: Part 3 - AC Systems May 27^th 2022 - 09:00 AM

Here we look at alternating current (AC) systems and how generating AC often requires an intermediate step of converting to DC to improve the efficiencies of AC generators.

Broadcaster D2C Requirements For The 2020s - Part 2 May 24^th 2022 - 09:00 AM

The first part of this article explained the set of requirements that appear in the most modern OTT Services from broadcasters launching their own App-based services in the 2020s. Here we inspect those requirements in the two broad areas of Content Monetization and Content Delivery.

Information: Part 2 - Gaussian Distribution May 23^rd 2022 - 09:00 AM

Information can never be separated from its nemesis, which is uncertainty. The former is only possible by limiting the latter.

US Open Golf Puts Spotlight On Latency And Scale For Live Streaming May 20^th 2022 - 09:30 AM

Every big global sporting event exerts stress on streaming infrastructures and challenges providers to deliver further improvements in the viewing experience as demand and traffic levels go on increasing. The 2022 US Open Golf Championship in Brookline, Massachusetts, is particularly under the spotlight as the world’s third golf major of t…

IP Security For Broadcasters: Part 8 - RADIUS Network Access May 17^th 2022 - 09:00 AM

Maintaining controlled access is critical for any secure network, especially when working with high-value media in broadcast environments.

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