BEITC 24 Report: Worldwide 5G TV Update June 17^th 2024 - 09:30 AM

The appetite for broadcast content over mobile devices has reached several important milestones, providing more opportunities for the latest versions of ATSC and DVB content to be distributed as cellular data without a SIM card or a cellular subscription. The irony is that only a handful of experimental mobile devices…

Improving Monetization Through Addressable Advertising May 31^st 2024 - 09:00 AM

OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively.

BEITC 24 Report: RF Fault Monitoring Beyond VSWR May 30^th 2024 - 06:07 PM

State-of-the-art VSWR measurement and monitoring of broadcast transmission infrastructure is limited to in-band reflected power and typically incapable of detecting matched arcs. Finding and isolating the source of intermittent arcing and other tricky RF issues has recently become significantly easier.

What Are The Long-Term Implications Of AI For Broadcast? May 20^th 2024 - 09:00 AM

We’ve all witnessed its phenomenal growth recently. The question is: how do we manage the process of adopting and adjusting to AI in the broadcasting industry? This article is more about our approach than specific examples of AI integration; there’s plenty of time for that later.

2024 BEITC Update: ATSC 3.0 Broadcast Positioning Systems May 15^th 2024 - 10:00 AM

Move over, WWV and GPS. New information about Broadcast Positioning Systems presented at BEITC 2024 provides insight into work on a crucial, common view OTA, highly precision, public time reference that ATSC 3.0 broadcasters can easily provide.

Why AI Won’t Roll Out In Broadcasting As Quickly As You’d Think April 24^th 2024 - 09:00 AM

We’ve all witnessed its phenomenal growth recently. The question is: how do we manage the process of adopting and adjusting to AI in the broadcasting industry? This article is more about our approach than specific examples of AI integration; there’s plenty of time for that later.

Wi-Fi Gets Wider With Wi-Fi 7 March 26^th 2024 - 09:30 AM

The last 56k dialup modem I bought in 1998 cost more than double the price of a 28k modem, and the double bandwidth was worth the extra money. New Wi-Fi 7 devices are similarly premium-priced because early adaptation of leading-edge new technology is nearly always expensive. The 6 GHz Wi-Fi band was introduced…

NAB Show 2024 BEIT Sessions Part 2: New Broadcast Technologies March 25^th 2024 - 09:30 AM

The most tightly focused and fresh technical information for TV engineers at the NAB Show will be analyzed, discussed, and explained during the four days of BEIT sessions. It’s the best opportunity on Earth to learn from and question indisputable industry experts, meet them, and swap business cards.

Chris Brown Discusses The Themes Of The 2024 NAB Show March 20^th 2024 - 09:00 AM

The Broadcast Bridge sat down with Chris Brown, executive vice president and managing director, NAB Global Connections and Events to discuss this year’s gathering April 13-17 (show floor open April 14-17) and how the industry looks to the show each year for the latest in technology and business models.

NAB Show 2024 BEIT Sessions Part 1: ATSC 3.0 And TV RF March 15^th 2024 - 09:30 AM

A full-time chief engineer in good relationships with manufacturer reps and an honest local dealer should spend most of their NAB Show time immersed in BEIT sessions. It’s an incredible opportunity to learn from and personally question indisputable industry experts.