Improving Monetization Through Addressable Advertising May 31^st 2024 - 09:00 AM

OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively.

BEITC 24 Report: RF Fault Monitoring Beyond VSWR May 30^th 2024 - 06:07 PM

State-of-the-art VSWR measurement and monitoring of broadcast transmission infrastructure is limited to in-band reflected power and typically incapable of detecting matched arcs. Finding and isolating the source of intermittent arcing and other tricky RF issues has recently become significantly easier.

The Streaming Tsunami: The Necessary Evolution Of The TV (From A Broadcaster Perspective) - Part 1 May 29^th 2024 - 09:30 AM

Streaming, especially Direct-to-Consumer Broadcaster Streaming (e.g., Peacock, ITVX, Joyn, Globoplay), needs TVs to evolve. Modern streaming services are pushing TVs to their natural limits, and Consumers and Streamers are feeling the pain.

Video Quality: Part 3 - Ensuring Video Quality For New Experiences May 27^th 2024 - 09:00 AM

We continue our mini-series about Video Quality, with a discussion of how increasing diversity and fragmentation of content origination has opened a new front for Quality Control (QC) and Quality Assurance (QA). Automation, with the help of machine learning, is becoming essential and also extending to content correction through frame…

An Introduction To Network Observability May 23^rd 2024 - 09:00 AM

The more complex and intricate IP networks and cloud infrastructures become, the greater the potential for unwelcome dynamics in the system, and the greater the need for rich, reliable, real-time data about performance and error rates.

What Are The Long-Term Implications Of AI For Broadcast? May 20^th 2024 - 09:00 AM

We’ve all witnessed its phenomenal growth recently. The question is: how do we manage the process of adopting and adjusting to AI in the broadcasting industry? This article is more about our approach than specific examples of AI integration; there’s plenty of time for that later.

The Big Guide To OTT: Part 10 - Monetization & ROI May 17^th 2024 - 09:30 AM

Part 10 of The Big Guide To OTT features four articles which tackle the key topic of how to monetize OTT content. The articles discuss addressable advertising, (re)bundling, sports fan engagement and content piracy.

Video Quality: Part 2 - Streaming Video Quality Progress May 16^th 2024 - 09:00 AM

We continue our mini-series about Video Quality, with a discussion of the challenges of streaming video quality. Despite vast improvements, continued proliferation in video streaming, coupled with ever rising consumer expectations, means that meeting quality demands is almost like an ongoing arms race.

2024 BEITC Update: ATSC 3.0 Broadcast Positioning Systems May 15^th 2024 - 10:00 AM

Move over, WWV and GPS. New information about Broadcast Positioning Systems presented at BEITC 2024 provides insight into work on a crucial, common view OTA, highly precision, public time reference that ATSC 3.0 broadcasters can easily provide.

The Streaming Tsunami: Securing Universal Service Delivery For Public Service Broadcasters (Part 3) May 9^th 2024 - 09:00 AM

Like all Media companies, Public Service Broadcasters (PSBs) have three core activities to focus on: producing content, distributing content, and understanding (i.e., to monetize) content consumption. In these areas, where are the best opportunities for intra-PSB collaboration as we move towards PSB-scale streaming?