The World Of OTT (Content Pt4) - Personalizing Content For Maximum Impact May 12^th 2021 - 09:00 AM

A core promise of OTT is greater customer satisfaction through a more personalised viewing experience. Instead of linear channels with scheduled content that we may or may not be interested in, OTT enables us to combine tailored VOD and Live content into a single viewing window. This specific personalised viewing…

The World Of OTT (Business Pt2) - Telco Access Networks (& The Growth Of OTT) April 27^th 2021 - 09:00 AM

Telco fixed access networks are “the last mile” to homes and commercial buildings. They play a key role in the delivery of OTT Video, and are undergoing big changes to support its growth. Telco fixed access networks were originally built in the 19th century to deliver telegraph services, evolving during the…

Improving Negative ARQ Protocols For Internet Delivery April 14^th 2021 - 09:00 AM

In this article, George Kroon, research broadcast engineer, takes a look at how Negative ARQ protocols similar to those used for internet streaming and contribution can be improved specifically for broadcast television.

The World Of OTT (Content Pt3) - Optimizing Encoding & Contribution For Live OTT April 6^th 2021 - 09:00 AM

OTT has dramatically expanded the range of delivery outlets for content and continues to do so. This has had a direct effect on content production, enabling almost any organization or person to create and distribute live content, which has increased the volume of content being created. Whether this content is…

Mediapro’s MAM Strategy Is Spanning The Globe March 29^th 2021 - 09:00 AM

As company mergers, acquisitions and extensive rights management agreements have become part of the new media landscape, it has created large multi-national conglomerates that span the globe. This in turn has revealed the need for IT networking technology and complex software orchestration that tie all of the disparate locations together…

The World Of OTT (Infrastructure Pt6) - Internet Exchanges & The Growth Of OTT March 23^rd 2021 - 09:00 AM

Demand for bandwidth is growing at a remarkable rate. The demand is so high that Equinix’s Global Interconnection Index (GXI) Volume 4 forecasts a 45% CAGR specifically for interconnection bandwidth from 2019-2023. This will bring global interconnection bandwidth, used specifically by businesses that need to guarantee throughput capacity, from 5,000 Tbps in 2020 t…

The World Of OTT (Business Pt1) - Improving Monetization Through Addressable Advertising March 9^th 2021 - 09:00 AM

OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively.

The World Of OTT (Content Pt2) - Live Production & Distribution February 23^rd 2021 - 09:00 AM

The effect of OTT-based delivery is wide-reaching, stretching all the way back to the original content production domain and creating new technical requirements and opportunities.

The World Of OTT (Content Pt1) - Content Origination January 20^th 2021 - 09:00 AM

Content Origination is in the midst of significant transformation, like all parts of the OTT video ecosystem. As OTT grows and new efficiencies are pursued, Origination must play its part as a fundamental element of the delivery chain. But Origination is not just about smooth and efficient content delivery. It’s…

The World Of OTT (Infrastructure Pt5) - CDN For Live And VOD December 31^st 2020 - 09:00 AM

CDNs are much more than just high-speed links between ISPs. Instead, they form a complete ecosystem of storage and processing. In this article we look at the different workloads for Live and VOD to understand better how they operate.

Cloud Workflow Intelligent Optimization - Part 2 January 21^st 2022 - 09:00 AM

In the last article in this series, we looked at how optimizing workflows improves reliability, and enhances agility and responsiveness. In this article, we investigate advanced monitoring systems to improve data analysis and aid optimization.

Getting The Whole Picture With Volumetric Video Capture January 20^th 2022 - 09:00 AM

With talk of an impending Metaverse and augmented reality graphics increasingly becoming part of mainstream television broadcasts and live eSports events, top graphics artists are looking past traditional 3D animation and virtual environments and using fully rendered 360-degree 2K and 4K video to get a more captivating effect.

Creative Audio - Dolby Atmos With John Hunter January 17^th 2022 - 09:00 AM

John Hunter holds a unique distinction among broadcast audio mixers: he was the A1 for the NBA Raptors vs. Pelicans basketball game in November 2018, one of the very first sports event to be produced in immersive Dolby Atmos sound with 4K HDR picture for live distribution to homes across North…

Cloud Workflow Intelligent Optimization - Part 1 January 14^th 2022 - 09:00 AM

Optimization gained from transitioning to the cloud isn’t just about saving money, it also embraces improving reliability, enhancing agility and responsiveness, and providing better visibility into overall operations.

The World Of OTT (Content Pt5) - How Devices Drive D2C Streaming January 12^th 2022 - 09:00 AM

One of the biggest challenges facing D2C streamers is the plethora of devices used for streaming content. These devices have an impact on content production, content delivery, content monetization, and customer management.

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